Volvo Cars celebrates its 90th birthday in April with the production of the first new XC60 SUV
Volvo Cars, the premium car maker, will this month start production of its new XC60 mid-size SUV in Gothenburg, Sweden.
The new XC60 will leave the factory 90 years to the month after the first ever Volvo, the ÖV4, saw the light of day on April 14th 1927.
This first Volvo sold a total of 275 vehicles in its life time, which was modest even in those days. The new XC60 replaces one of the best-selling model in Volvo’s 90-year history.
The new XC60 replaces the old
Volvo’s original XC60 became a phenomenon with climbing sales every years since it was first introduced in 2008. Seven years after it was revealed, it became the best selling premium mid-sized SUV in Europe and in its ninth year it is still the best seller.
The current XC60 today represents around 30 per cent of Volvo’s total global sales of 966,000 and this month the number of original XC60’s produced will surpass 1,000,000.
“Volvo is very proud of its history. The past 90 years have been exciting, but the 10 years left until the 100 year anniversary may come to be more exciting as industry focus shifts to autonomous driving, electrification and connectivity,” says Håkan Samuelsson, chief executive of Volvo Cars. “The new XC60 is in many ways the embodiment of these trends.”
The new XC60 is one of the safest cars ever made and offers the latest in safety technology, including the new Oncoming Lane Mitigation system which uses a steer assist to help mitigate head on collisions.
Volvo’s semi-autonomous driver assistance system, Pilot Assist, which takes care of steering, acceleration and braking on well-marked roads up to 130 km/h, is available in the new XC60 as an option.
With the new XC60 now on the market and gradually becoming available for order on markets across the globe, Volvo is set for another record year of sales in 2017.
90 year anniversary
Volvo’s founder Assar Gabrielsson saw an opportunity for car manufacturing in Sweden after having observed the growing auto industries in the U.S. and Europe from his position within sales at the Swedish ball bearing maker SKF, a supplier to the car industry.
Pointing towards Sweden’s readily accessible steel, cheap labor and skilled engineers, he managed to convince SKF to invest in a spin-off car business called AB Volvo.
The first mass-produced Swedish car was quite a conventional vehicle with elements of American car design, a wooden frame made of ash tree and beech, a 1.9 liter side valve engine and artillery wheels with wooden spokes.
Only one color combination was available: dark blue with black fenders.
Despite all these changes over the last 90 years, one thing has remained the same, the company’s commitment to making the world’s safest cars.
All-New XC60 Makes U.S. Debut at New York Auto Show
The all-new Volvo XC60 will make its North American debut at the 2017 New York International Auto Show. The XC60 marks the start of the new 60 series cars featuring Volvo’s new award-winning design language built on the company’s Scalable Product Architecture.
Lex Kerssemakers, President and CEO of Volvo Car USA will debut the XC60 and the 2018 S90 during Volvo Cars’ press conference scheduled for 2:15PM on Wednesday, April 12, 2017.
The all-new XC60 features an athletic design with a graceful, timeless quality. The expertly crafted interor features beautiful materials that blend Scandinavian design with technology and connectivity. The XC60 will be available with a a 250 hp T5 turbo-power engine, 316 hp T6 turbo and super-charged engine or 400 hp T8 twin-engine plug-in electric hybrid.
The 2018 S90 will also debut at the show with updates for the new model year. The S90 was first introduced in 2016 and has set a benchmark for interior style in the luxury sedan marketplace.
In April 2017, Volvo Cars will celebebrate 90 years since the first vehicle, ÖV4, rolled off the assembly line in 1927. To celebrate this milestone, Volvo Car USA welcomes media attendees to a light lunch and champagne toast at 11:45AM on Thursday, April 13, 2017. A fully restored Volvo 123 “Amazon” Wagon, Duett and P1800, along with time-period photography, will be on display.
All-New XC60 Makes North American Debut, Canadian Pricing Announced
New S90 Debuts with Segment-Leading Rear Leg Room and New Powertrains
NEW YORK, NY. (April 12th, 2017.) Today, the all-new XC60 made its North American debut at the 2017 New York International Auto Show. The XC60 will have a starting MSRP of $45,900 in Canada and will be available in showrooms in the fourth quarter of 2017. The XC60 will mark the introduction of the new 60 series lineup and will offer a new level of dynamism to the Volvo Car Brand.
The XC60 will be launched as a 2018 model and will be equipped solely with all-wheel-drive capabilities in Canada. There will be three powertrains available at launch: the 250hp T5 turbocharged engine, 316hp T6 turbocharged and supercharged engine, and the 400hp T8 twin-engine plug-in electric hybrid. The XC60 will be available in three trims: Momentum, R-Design and Inscription.
Steer Assist and Oncoming Lane Mitigation are two new safety features that will be introduced on the XC60. Steer Assist is added to the City Safety technology and mitigates head-on collisions; Oncoming Lane Mitigation uses Steer Assist and pairs with Blind Spot Information System (BLIS) to reduce the risk of lane-changing collisions.
The new S90 also made its North American debut today. Originally launched in 2016, the new S90 now offers segment-leading rear leg room standard on the 2018 model year and also adds a panoramic sunroof as a new standard feature. Additionally, T5 and T8 powertrains will be available in Canada later this year, along with the pre-existing T6 engine; all three will be available strictly with all-wheel-drive in Canada. The new S90 will be available in showrooms in the second half of the year.
Volvo Cars celebrates 90 years at Techno Classica
Volvo Cars, the premium car maker, celebrates its 90th anniversary at the world's biggest show for classic vehicles, Techno Classica in Essen, Germany, 5 – 9 April.
On April 14, 1927, the first Volvo Car drove out of the factory gate in Gothenburg, Sweden.
However, the Volvo Cars stand at Techno Classica does not only showcase the company's history. It also features the company’s latest product, the all-new XC60, launched at the Geneva Motor Show just last month. Techno Classica will be the first German car show for the new XC60.
The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.
“We have a strong heritage in designing stylish and dynamic SUVs that offer the latest in technology. The new XC60 will be no exception. It’s the perfect car for an active lifestyle, and it represents the next step in our transformation plan,” said Håkan Samuelsson, President and Chief Executive, Volvo Car Group.
The 6 classic Volvo models exhibited at the Techno Classica will be:
The Volvo PV600 series came in 1929, only two years after the little Swedish car company had started its operations. It had a distinct American inspired design and a powerful 3-litre straight six cylinder engine. A seven seater version was also made, mainly for taxi purposes.
Approximately 4,400 cars of the Volvo PV600-series were made during the model´s 8 year long life span.
The PV444 was called “The Little Volvo” when it first was shown in Stockholm in 1944. However, due to material shortage after WWII, production didn´t start until 1947. For the first time, Volvo could offer a model that was within reach for customers with an ordinary income and the demand was much bigger than the supply.
The PV444 was the first Volvo model to be exported to the USA. The first car came to the port in Long Beach, California, in 1955 and only two years later Volvo was the Sunshine State´s second biggest import brand.
The Volvo P1800 is probably the most iconic Volvo model of all time.
It became known worldwide as “The Saint´s car” in the 1960´s TV-show of the same name, starring Roger Moore as Simon Templar.
Manufactured from 1961 until 1973, the P1800 is today a highly sought-after classic among collectors.
1968 145 estate
At the end of November 1967, Volvo presented the third variant in what was now developing into a complete car family known as the 140 Series: the Volvo 145.
The Volvo 145 was a 5-door estate with a rear section that had a virtually vertical tailgate. Everybody agreed that this was a safe, comfortable and extremely practical and spacious car. The cargo volume was more than two cubic metres and the floor of the cargo area was completely flat.
The Volvo 145 quickly became an extremely popular estate and played an increasingly important role within the 140 Series.
The Volvo 262C was launched at the Geneva Motor Show in March 1977, as a part of Volvo´s 50th anniversary. It was the result of a cooperation between Volvo and Bertone, designed in Sweden but assembled in Turin, Italy.
This four seater coupe with the radical roofline that became the 262C´s trademark, was based on the two-door, six-cylinder 262 sedan. Custom stampings were done by Bertone and the Italian firm also provided the custom interiors in pleated leather, elm veneer and deep pile carpeting.
The 262C was powered by the PRV (Peugeot-Renault-Volvo) fuel-injected B27F overhead-cam V6, producing 140 bhp. A total of 6,622 cars were built between 1977 and 1981.
The 850 R is the high performance version of the successful Volvo 850. It was launched in 1996 and was the successor to the 850 T5-R.
The transversely mounted, 2.3 litre, inline 5-cylinder engine produced 250 hp, giving the car 7.5 seconds to reach 100 km/h. The inten
se red colour was unique to the 850 R, but it could be ordered also in five other colours, depending on market.
The 850 R was produced both as a sedan and an estate and is now a much sought after "youngtimer" classic.
Volvo Cars Launches Stress-Free International Student Program
ROCKLEIGH, NJ (March 16, 2017) – Volvo Car USA, LLC (VCUSA) today announced the launch of the international student program, comprised of an all-inclusive one-time payment that allows the student to drive a new Volvo vehicle during their time studying in the US.
Parents and students alike will have the peace of mind of not having to make monthly payments, purchase separate insurance, establish US credit, or worry about routine maintenance and service. After graduation, simply turn the car in to a local dealer.
“At Volvo, we strive to develop solutions to make life less complicated for our customers,” said Rick Bryant, Vice President, Sales Operations, VCUSA. “The international student program is a prime example of this: one simple payment with nothing else to worry about during their time studying in the country.”
Students enrolled at a US college, with a Student Visa and valid driver’s license are eligible. Full program details can be found by visiting VolvoCarsForStudents.com.