Volvo Cars celebrates its 90th birthday in April with the production of the first new XC60 SUV
Volvo Cars, the premium car maker, will this month start production of its new XC60 mid-size SUV in Gothenburg, Sweden.
The new XC60 will leave the factory 90 years to the month after the first ever Volvo, the ÖV4, saw the light of day on April 14th 1927.
This first Volvo sold a total of 275 vehicles in its life time, which was modest even in those days. The new XC60 replaces one of the best-selling model in Volvo’s 90-year history.
The new XC60 replaces the old
Volvo’s original XC60 became a phenomenon with climbing sales every years since it was first introduced in 2008. Seven years after it was revealed, it became the best selling premium mid-sized SUV in Europe and in its ninth year it is still the best seller.
The current XC60 today represents around 30 per cent of Volvo’s total global sales of 966,000 and this month the number of original XC60’s produced will surpass 1,000,000.
“Volvo is very proud of its history. The past 90 years have been exciting, but the 10 years left until the 100 year anniversary may come to be more exciting as industry focus shifts to autonomous driving, electrification and connectivity,” says Håkan Samuelsson, chief executive of Volvo Cars. “The new XC60 is in many ways the embodiment of these trends.”
The new XC60 is one of the safest cars ever made and offers the latest in safety technology, including the new Oncoming Lane Mitigation system which uses a steer assist to help mitigate head on collisions.
Volvo’s semi-autonomous driver assistance system, Pilot Assist, which takes care of steering, acceleration and braking on well-marked roads up to 130 km/h, is available in the new XC60 as an option.
With the new XC60 now on the market and gradually becoming available for order on markets across the globe, Volvo is set for another record year of sales in 2017.
90 year anniversary
Volvo’s founder Assar Gabrielsson saw an opportunity for car manufacturing in Sweden after having observed the growing auto industries in the U.S. and Europe from his position within sales at the Swedish ball bearing maker SKF, a supplier to the car industry.
Pointing towards Sweden’s readily accessible steel, cheap labor and skilled engineers, he managed to convince SKF to invest in a spin-off car business called AB Volvo.
The first mass-produced Swedish car was quite a conventional vehicle with elements of American car design, a wooden frame made of ash tree and beech, a 1.9 liter side valve engine and artillery wheels with wooden spokes.
Only one color combination was available: dark blue with black fenders.
Despite all these changes over the last 90 years, one thing has remained the same, the company’s commitment to making the world’s safest cars.
All-New XC60 Makes U.S. Debut at New York Auto Show
The all-new Volvo XC60 will make its North American debut at the 2017 New York International Auto Show. The XC60 marks the start of the new 60 series cars featuring Volvo’s new award-winning design language built on the company’s Scalable Product Architecture.
Lex Kerssemakers, President and CEO of Volvo Car USA will debut the XC60 and the 2018 S90 during Volvo Cars’ press conference scheduled for 2:15PM on Wednesday, April 12, 2017.
The all-new XC60 features an athletic design with a graceful, timeless quality. The expertly crafted interor features beautiful materials that blend Scandinavian design with technology and connectivity. The XC60 will be available with a a 250 hp T5 turbo-power engine, 316 hp T6 turbo and super-charged engine or 400 hp T8 twin-engine plug-in electric hybrid.
The 2018 S90 will also debut at the show with updates for the new model year. The S90 was first introduced in 2016 and has set a benchmark for interior style in the luxury sedan marketplace.
In April 2017, Volvo Cars will celebebrate 90 years since the first vehicle, ÖV4, rolled off the assembly line in 1927. To celebrate this milestone, Volvo Car USA welcomes media attendees to a light lunch and champagne toast at 11:45AM on Thursday, April 13, 2017. A fully restored Volvo 123 “Amazon” Wagon, Duett and P1800, along with time-period photography, will be on display.
All-New XC60 Makes North American Debut, Canadian Pricing Announced
New S90 Debuts with Segment-Leading Rear Leg Room and New Powertrains
NEW YORK, NY. (April 12th, 2017.) Today, the all-new XC60 made its North American debut at the 2017 New York International Auto Show. The XC60 will have a starting MSRP of $45,900 in Canada and will be available in showrooms in the fourth quarter of 2017. The XC60 will mark the introduction of the new 60 series lineup and will offer a new level of dynamism to the Volvo Car Brand.
The XC60 will be launched as a 2018 model and will be equipped solely with all-wheel-drive capabilities in Canada. There will be three powertrains available at launch: the 250hp T5 turbocharged engine, 316hp T6 turbocharged and supercharged engine, and the 400hp T8 twin-engine plug-in electric hybrid. The XC60 will be available in three trims: Momentum, R-Design and Inscription.
Steer Assist and Oncoming Lane Mitigation are two new safety features that will be introduced on the XC60. Steer Assist is added to the City Safety technology and mitigates head-on collisions; Oncoming Lane Mitigation uses Steer Assist and pairs with Blind Spot Information System (BLIS) to reduce the risk of lane-changing collisions.
The new S90 also made its North American debut today. Originally launched in 2016, the new S90 now offers segment-leading rear leg room standard on the 2018 model year and also adds a panoramic sunroof as a new standard feature. Additionally, T5 and T8 powertrains will be available in Canada later this year, along with the pre-existing T6 engine; all three will be available strictly with all-wheel-drive in Canada. The new S90 will be available in showrooms in the second half of the year.