The new Volvo V90 will benefit from more than 60 years of estate heritage
Few car companies can claim the same pedigree as Volvo Cars when it comes to the design and manufacture of family estates. That is why the news that Volvo will reveal its new V90 estate on February 18 in Stockholm is so widely anticipated and significant.
The V90 is a car that benefits from more than 60 years of estate building heritage, which started with the Volvo Duett launched in 1953 – the first car to meet the combined needs of drivers’ active leisure time and practical professional lives.
Since that day, Volvo has sold more than 6 million estates worldwide, representing around a third of the total number of Volvos sold since the company’s foundation in 1927, giving it a well-deserved reputation for designing and building the ultimate family estates.
“We have provenance in the estate segment,” said Håkan Samuelsson, chief executive at Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand stands for much more than just estates, we will proudly carry forward this rich heritage with the V90.”
The launch of the new Volvo V90 on February 18 is the latest chapter in this proud history.
Based on the same Scalable Product Architecture (SPA) as its XC90 and S90 siblings, the V90 is the estate version of the widely acclaimed S90 saloon, which was launched at the North American International Auto Show in January.
A selection of iconic estate models have shaped Volvo’s history. These include:
Launched in 1953, the Duett went on to become one of the most loved models ever, was one of the first Volvos to be exported to the United States, and it was immortalized in 1997 by getting its own Swedish postage stamp.
The Duett was followed in 1962 by the Amazon, or the 221 as it was officially known.
The Amazon was a significantly more elegant and refined estate than the Duett, which had its origins as a delivery van, while it also offered more space in the boot.
The S model, which offered a full 115 hp, was an incredibly sporty car by the standards of the 1960s. The boot door was an American-style two-split version – a solution that would return 40 years later on the original XC90.
A refresh of the 1800 sports coupe, the 1800 ES was known in England as a shooting brake: a sporty estate with space for hunting gear or golf clubs in the back.
The 1800 ES was introduced in the autumn of 1971, with its most exciting feature possibly being the huge rear window that had no bezel whatsoever. Hinges and handles were fixed directly to the glass, which was very modern in the early 1970s.
Since only a little more more 8,000 1800 ES models were built, it has become one of the most sought-after classic Volvo cars. The 1800 ES was also a clear source of inspiration for the Volvo Concept Estate, which was launched at the Geneva Motor Show in 2014 as a precursor to a new family of Volvo estates.
In 1974, the archetypal Volvo estate car was launched: the 245. It is a car that is still strongly associated with the brand. It remained in production for almost 20 years until 1993, and was also available in a more exclusive edition – the 265 with a V6 engine. The 1980s marked the launch of the 245 Turbo edition, the world’s first estate car with a turbo engine.
The Volvo 960 was the final rear-wheel-drive estate car produced by Volvo as a development of the 700 series from the 80s. It was introduced in 1990, featuring smoother body lines and a brand-new six-cylinder engine. In 1996, its name was changed to the V90 – a name that now returns exactly 20 years later. It was one of the most elegant estate cars in Volvo’s history.
With its intense yellow paint job, 240 hp engine and 0-62 mph acceleration in 6.9 seconds, the Volvo 850 T5-R was an estate car like no other ever seen before. Launched as a limited-edition, model year 1994-only version of the 850, the T5-R became an instant collector's item.
The Volvo 850 also caught the eye on the race track. It took Europe’s racing scene by storm in 1994 when it debuted in the prestigious British Touring Car Championship (BTCC) as the first factory-entered racing estate.
Volvo XC60 is the best-selling mid-size SUV in Europe
The Volvo XC60 was the highest-selling mid-size SUV in Europe in 2015, according to independent figures compiled by automotive research firm JATO.
This landmark is another indicator of Volvo Cars’ ongoing transformation and growth story. It also highlights the lasting appeal of the elegant and adaptable XC60, which has been Volvo’s best-selling model since 2009.
The leading position for the XC60 comes as the SUV segment emerged for the first time as the most popular car segment in Europe in 2015, according to JATO. The XC60 has allowed Volvo to compete head-on with and beat its German competitors in the segment, which is one of the most competitive in the market.
Europe is Volvo Cars’ most important sales region, representing more than half of the company’s total global sales.
The XC60 was launched in 2008 and has recorded steadily improving sales figures every year since. Now in its ninth year of production, the XC60 remains relentlessly popular among car buyers, and more than 750,000 units have been sold since its introduction.
In 2012, the car breached the 100,000 mark for the first time, and in 2015 almost 160,000 XC60s were sold around the globe. The most important markets for the XC60 in 2015 were China, the United States and Sweden. Within Europe, the XC60 has also proved to be highly popular in key markets such as Germany, the United Kingdom and France.
Volvo XC90 presented with Cars.com’s Best of 2016 award at The Fillmore Detroit
Detroit, MI (Jan. 12, 2016) – The Volvo XC90 was presented with Cars.com’s Best of 2016 award today at an awards show at The Fillmore Detroit.
Praising the all-new XC90 for its unparalleled execution, Cars.com cited the luxury SUV’s distinctive Scandinavian styling, blissfully comfortable ride, intuitive and easy to use Sensus infotainment system and family-friendly details like a suite of active-safety features, standard airy panoramic moonroof and integrated boosters seats.
The Volvo XC90 sets a new standard for the luxury SUV segment with an all-new design, Drive-E powertrain and industry-leading semi-autonomous driving technologies. It is equipped with the most comprehensive and technologically sophisticated standard safety package available in the automotive industry and is also available with Pilot Assist – a semi-autonomous driving system that will control vehicle speed and direction up to 30 MPH.
“We at Volvo Cars are honored that the XC90 has been named one of Cars.com’s Best of 2016 vehicles,” said Lex Kerssemakers, president and CEO of Volvo Car USA. “The recognition the XC90 has received is a testament to our design and engineering approach and demonstrates that we are absolutely on the right track as we refresh our entire product portfolio.”
Featuring an unrivalled combination of power and fuel efficiency, the all-new XC90 comes equipped with either front or all-wheel-drive configurations with 250- or 316-horsepower turbocharged and dual-charged engines that can deliver up to an EPA rated 25 MPG. The XC90 is also available with Volvo’s T8 Twin Engine plug-in hybrid electric (PHEV) powertrain producing 400 horsepower.
The Volvo S60 was also nominated for Cars.com’s Luxury Car of the Year award, with Cars.com praising the vehicle as a powerful, agile sedan with unique touches that help it stand apart from the luxury field.