Volvo Cars and Tablet Hotels open secluded Get Away Lodge in the Swedish mountains
Volvo Cars, the premium car maker, and luxury hotel curator Tablet Hotels are launching a Get Away Lodge in Northern Sweden; a peaceful retreat for people wanting to reconnect with their passions in life.
Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.
For an exclusive period of time, people can book the secluded Get Away Lodge, situated just outside the buzzing winter sports village of Åre in Jämtland County, Northern Sweden. The traditional-looking mountain lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness.
A brand new Volvo V90 Cross Country is included in the package. The all-road, all-weather premium estate comes with permanent All Wheel Drive, extended ground clearance and state of the art driver assist and safety systems – perfect for exploring the scenic surroundings, the outdoor activities available nearby, and the two-star Michelin restaurant Fäviken Magasinet.
“Our research shows that around the globe, six out of ten people want to spend more time outdoors, not at the office. We want to encourage people to reprioritize and reconnect with their forgotten passions. The lodge is the perfect location for anyone who wants to escape for a few days to discover the elusive work-life balance we have all heard of,” says Björn Annwall, Senior Vice President, Global Consumer Experience at Volvo Car Group.
Surrounded by snowy mountains, deep woods and beautiful rivers, the exclusive lodge features a bedroom for two, a fully-equipped kitchen with a stunning, panoramic view over Åreskutan mountain and a living room with a large fireplace. There is also a dining room, a study and a yoga and contemplation room – complete with yoga mats, incense burners and candles. A large equipment room holds a vast variety of winter sports gear – such as skis, warm winter clothes and snow shoes. Perfectly in line with the Volvo brand, the destination offers the ultimate Swedish luxury experience.
A 24/7 hotline/concierge service will assist the residents in making dinner reservations, recommend outdoor adventures and make sure that the torches outside the lodge are lit every night.
“Cars and hospitality are a great match, as both involve working hard to make the result look easy — and this is an illustration of when the magic happens,” says Laurent Vernhes, Tablet co-founder and CEO. “Volvo has created the kind of truly special hotel experience that our fans crave. I’m going to work on making sure that the Get Away Lodge is only the first of many!”
Volvo Cars wants you to rediscover your passion in life with the V90 Cross Country
Volvo Cars, the premium car maker, is challenging people to rediscover their passion in life with the new V90 Cross Country campaign.
International research, undertaken by Volvo Cars, shows that six out of ten people globally want to spend more time pursuing outdoor activities – with hiking, running and cycling topping the most-popular list. Among those who feel unable to prioritize their hobbies, 68 per cent indicated that their work takes up too much time in their life. Responding to these insights, Volvo Cars’ new V90 Cross Country campaign encourages people to rediscover their passions and adventures that they once loved and prioritized.
“Most of us reach a point in life when we choose a career over being a ski bum or a surfer. For some people this can mean losing their sense of adventure as they settle into a comfortable life. This campaign reminds us that now is the time to reconnect with the people and passions we love so much and to live our lives to the fullest,” says Thomas Andersson, Vice President Global Marketing, Volvo Car Group.
Taking inspiration from the late British philosopher Alan Watts, the new campaign encourages people to rediscover their forgotten passions, rethink their priorities in life and live more in the moment.
“Without clichéd images of rural terrain or off-road capabilities, the V90 Cross Country is presented as The Get Away Car; a perfect enabler that helps people get away from their busy lives to reach that much-sought-after work-life balance,” says Thomas Andersson.
The campaign film, shot in and around Vancouver, Canada, follows four business professionals reconnecting with their loved ones and the passions of their past, leaving the city behind in their Volvo V90 Cross Country for surfing, fishing and nature photography trips.
The imagery is contrasted by the iconic 1959 “Live Fully Now” speech by philosopher Alan Watts, in which he discourages people from living for future status, and instead encourages them to live in the moment and do more of what they love. The message is clear: “You Can’t Live at All, Unless You Can Live Fully, Now.”
Volvo S90 and V90 achieve top AEB Pedestrian safety ratings
Volvo Cars, the premium car maker, has cemented its position amongst the leaders of automotive safety innovation with its new S90 sedan and V90 wagon by being the first car maker to score a full six points in the Autonomous Emergency Braking for Pedestrians (AEB Pedestrian) test procedure and an overall 5 Star rating for both cars.
The S90 and V90 results surpass the best overall score of any model tested last year and now make Euro NCAP’s top-3 best-ever performing cars all Volvos.
The result follows in the footsteps of the XC90, which was the first car from any manufacturer to score full points in the Euro NCAP Autonomous Emergency Braking Car to Car rear-end tests (AEB City and AEB Interurban). The S90 and V90 performed as expected in the 2017 testing cycle, achieving a full 5 stars, thanks in large part to the high level of standard safety equipment in the new cars.
“We work hard to ensure that our cars fulfil all safety requirements and pass all testing procedures that the ratings agencies develop. Our main focus is, and always has been, real-life safety. Autonomous Emergency Braking systems, such as our City Safety offer also represent a clear step forwards on our journey toward fully autonomous cars, which we see as a key element to reduce traffic fatalities and injuries,” said Malin Ekholm, Director of the Volvo Car Safety Centre at Volvo Cars Group.
Volvo’s success in the Autonomous Emergency Braking tests are a result of the advanced City Safety system which is standard in all new Volvo cars. City Safety works by identifying potential hazards on the road ahead, such as vehicles, pedestrians and cyclists in certain situations, day and night.
“Safety has always been our key priority at Volvo Cars. The S90 and V90 5 star ratings and maximum points in the AEB testing procedures underscores our ongoing commitment to delivering a safe, enjoyable and confident driving experience in our cars,” added Malin Ekholm.
The AEB Pedestrian tests by Euro NCAP are designed to check performance of pedestrian detection systems using three road crossing scenarios, all of which would result in a fatal collision if the AEB system did not intervene. The tests represent common and critical situations that frequently result in pedestrian casualties in the real world:
- An adult runs into the road from the driver side of the vehicle
- An adult walks into the road from the passenger side of the vehicle (two tests are carried out for this scenario)
- A child runs from between two parked cars into the road from the passenger side of the vehicle
Volvo Cars has a long held vision that no one should be killed or seriously injured in a new Volvo car by the year 2020. The S90 and V90 are further proof of Volvo’s continuing investment in and commitment to automotive safety leadership.