Introducing Polestar Performance Parts for Volvo cars
Polestar introduces a whole new line of high-performance products in the form of Polestar Performance Parts, offering even more driving pleasure to Volvo drivers.
Polestar Performance Parts offers a wide range of extensively developed enhancements for the Volvo S60, V60, V40 and XC60 models to begin with, including chassis parts, wheels, exhaust, interior and exterior details and more.
”We have received strong feedback over a long period of time from customers all over the world regarding Polestar Performance Parts. We are delighted to be able to meet the demand, starting from today. This is a product improving on the already strong base of Volvo cars in terms of performance, handling and driving pleasure,” said Niels Möller, Chief Operating Officer of Polestar.
All Polestar Performance Parts are designed under the philosophy ”Made to Perform”, fully utilizing the 20-year motorsport experience of the engineers and racing drivers from Polestar and its motorsport partner Cyan Racing.
”What we learned on the racing circuits with our colleagues at Cyan Racing is that championships are not won in a single lap. The secret of our success on the tracks is in creating balanced and precise cars that are predictable for the driver to control in all situations. Lessons learned on the tracks are transferred directly into the development of our road cars and performance products. The new range of Polestar Performance Parts is no exception, they are designed and developed with the very same philosophy,” said Henrik Fries, R&D Director of Polestar.
The Polestar Performance Parts can be purchased as a Complete Package, including chassis parts, rims and tires, intake and exhaust, as well as exterior and interior parts. All of these components will together create a more compelling driving experience, especially in combination with the Polestar Performance Optimization and can be bought in separate packages as well.
All Polestar Performance Parts are developed and tested together with Volvo Cars to the same high standards as all other products. This process ensures a perfect fit and finish, with no impact on the Volvo factory warranty and most importantly increasing driving pleasure.
Further Volvo models will be included in the Polestar Performance Parts range in due course.
Volvo S90 wins prestigious Production Car Design of the Year 2015
Volvo Cars’ S90 premium sedan has been voted Production Car Design of the Year 2015 by a panel of professional car designers from around the globe.
The award, presented by Car Design News, represents the pinnacle of automotive design awards. The jury is made up of eighteen top car designers from around the world from companies such as Bentley, Daimler, McLaren and Ferrari.
“Our use of high-end materials, classic proportions and controlled surfacing reflects our intention to forge our own path. We don’t want to fit in, we want to stand out,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
Volvo Cars’ interiors have received a lot of attention in recent times thanks to the serene nature of the design and the use of key design elements, exemplified by the elegant air blades and control surfaces in the new S90.
The Volvo S90 was chosen by the eighteen-strong panel of judges from a list of twenty contenders. The premium sedan received praise for its great proportions, authentic use of materials and timeless design.
Commenting of the award, Car Design News editor Owen Ready said that the S90 was recognised “for its priority of clear, calm design over the ‘styling entertainment’ that has been plaguing the industry for too long”.
The award was presented at a ceremony hosted by Car Design News in Geneva.
The best is still to come: Volvo CEO
The pace of change at Volvo Cars will remain undiminished in coming years despite recent success in tripling its operating profit in 2015 to SEK6.6bn, according to Håkan Samuelsson, president and chief executive.
Mr Samuelsson said he was proud to have reported that Volvo’s operating profit margin increased from 1.6 per cent in 2014 to 4 per cent in 2015, but pointed out that this was around half the level being generated by its competitors in the premium segment.
“Volvo’s transformation is nowhere near complete. The company’s revitalization has been effective so far, but work remains to be done and we are entirely focused on the future. The next stage in Volvo’s expansion will be even more exciting than the first.”
Volvo is implementing a sweeping USD11bn transformation plan that has involved the development of its own modular vehicle architecture, a new engine range, global manufacturing capability, a completely renewed product range and world leading developments in safety, autonomous driving and connectivity.
But Mr Samuelsson made clear that despite these recent changes, the company retains an ambitious medium term expansion plan that will lead to an increase in sales, improved profitability, enhanced productivity and a position as one of the world’s leading premium car brands.
The following areas, among others, will be in focus in coming years:
The next stage in Volvo’s transformation will be driven by a completely renewed product portfolio.
Larger 90 series and 60 series cars will be built on the Scalable Product Architecture (SPA) architecture. It will also implement a global small car strategy, introducing the quality and technical sophistication that is available on SPA to smaller cars on the Compact Modular Architecture (CMA).
“Our new expanded global range of smaller cars will improve and broaden Volvo’s presence in an important and growing market segment,” said Mr Samuelsson.
Volvo will continue to reposition its brand to compete with its global rivals, revive sales and operations in the US, continue to grow sales in China, double market share in Europe and overall reach sales of 800,000 cars globally.
“Both sales mix and profitability will improve as we roll out our new products,” said Mr Samuelsson.
Volvo’s plant in Torslanda, Sweden, will in future make its 90 series top of the range cars as well as next generation 60 series, while its plant in Ghent, Belgium, will become a purely CMA plant for new 40 series cars. A new plant in the US will become operational in 2018 and make 60 series SPA based cars. The plants in China will make cars for domestic use and for export.
“We are developing a global industrial footprint that will mean we will primarily build cars in the regions in which we sell them. This is not only more efficient, but also provides a natural currency hedge,” said Mr Samuelsson.
The company’s operating profit margin will double from today’s level and be brought in line with its competitors in the premium segment.
“This year will be another record year in terms of sales and profitability will also improve,” Mr Samuelsson said.
Volvo will also position itself as a leading global maker of electrified vehicles, a series of four and three cylinder plug-in twin engine cars, offering world beating combinations of power and low emissions. Every range of cars it sells will have this option. It will also develop a new all-electric car by 2019.
“At least 10 per cent of annual sales will be electrified vehicles in the medium term,” said Mr Samuelsson.
Volvo will start one of the world’s most advanced and ambitious autonomous driving vehicle test in Gothenburg, in 2017, with 100 real customers using AD cars in everyday life, paving the way for us to entrench its position as a global leader in AD technologies.
“We have stated that by 2020 no one should be seriously injured or killed in a new Volvo car. Autonomous driving is one key path to achieving this vision,” said Mr Samuelsson.
At the same time as revenues and profits are rising at Volvo, the company will retain a relentless focus on costs in order to ensure that it achieves its ambition of increasing its operating.
“We will grow, but we will not grow fat,” said Mr Samuelsson. “Improving productivity is always a priority. We have come a long way in the last five years, but we still have a long way to go.”