Volvo Cars stakes its claim in the premium sedan segment with the long-awaited S90
The new Volvo S90 is Volvo Cars’ entry ticket to the premium sedan club.
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.
Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
The new Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot Assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130 km/h and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo.
The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large sedan segment.
“Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.
The S90 also introduces a world first function to City Safety - large animal detection - a system capable of detecting large animals such as elk, horses or moose, night or day. The technology offers an intuitive warning and brake support to help avoid a collision. The S90 has also benefited from Volvo Cars’ recent investment in a highly advanced chassis simulator.
“The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,” said Dr Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.
The S90 is set to be publicly unveiled at the NAIAS in Detroit
Download the S90 Drive-E factsheet for information on powertrain configurations and technology in the new Volvo S90.
Volvo Launches XC90 R-Design - The Sportiest XC90 Yet
- Host of visual, dynamic and equipment upgrades
- Key equipment includes 20-inch alloy wheels, leather sports seats and a 12.3-inch TFT information display
- Available now, priced from £49,785
Volvo Car UK has launched a new R-Design version of its award-winning XC90. R-Design models are the sportiest XC90s to date, featuring a range of design, dynamic and equipment upgrades to give Volvo’s seven-seat SUV a sporty makeover.
The outside of the car is distinguished by 20-inch diamond-cut alloy wheels, silver-effect door mirrors, gloss black mesh front grille and tinted rear windows. Inside, there are leather/nubuck sports seats, a 12.3-inch active TFT driver’s information display and a perforated leather-trimmed steering wheel complete with gearshift paddles. R-Design XC90s also get a powered front passenger seat with memory function (to match the driver’s seat), sports pedals, black headlining and upgraded interior lighting. There’s even an exclusive R-Design leather-clad remote key fob.
R-Design models come with Drive Mode Settings and Adjustable Steering Force as standard, too, which allow you to choose between different settings for the engine, transmission, steering and the optional air suspension.
This is on top of the already generous standard specification of entry-level XC90 Momentum models, which includes a nine-inch touch screen control system, Sensus Navigation, two-zone climate control with Volvo’s ground-breaking CleanZone air quality system, LED headlights, power-operated tailgate with handsfree opening, and the Volvo On Call mobile app. Standard safety equipment includes City Safety (which features pedestrian and cyclist detection, and front collision warning with full auto brake), driver alert control with lane departure warning, and front, side and full-length curtain airbags.
Nick Connor, Managing Director of Volvo Car UK, said: “The launch of the XC90 R-Design makes our premium seven-seat SUV even more distinctive and dynamic than before. Its sportier looks certainly make it stand out on the road, and its extra equipment ensures that the interior is as luxurious as it is stunning.”
R-Design versions are available with the D5 diesel and T6 petrol Drive-E engines, and in T8 Twin Engine petrol-electric hybrid form. Prices of the XC90 R-Design start at £49,785 OTR.
For more information on the Volvo XC90, please visit the website: www.volvocars.com/uk
Volvo XC90 Wins Best New SUV - CUV over $60,000 at the 2016 Canadian Car of the Year Awards
Toronto, ON. November 24th, 2015. The Automobile Journalist Association of Canada (AJAC) announced this year’s “Best New” category winners for the 2016 Canadian Car of the Year Awards. Winning the 2016 Best New SUV - CUV, over $60k, category was the 2016 XC90. The two other finalists that finished behind the XC90 in voting were the Mercedes-Benz GLE-Class and the Lincoln MKX.
“Volvo Canada is pleased to see the continued recognition from the AJAC contingent, with this being the second year in a row we have been recognized as a Canadian Car of the Year ‘Best New’ winner,” said Marc Engelen, President & CEO of Volvo Cars of Canada. “The XC90 continues to impress, and we are thrilled to add this award to our growing list of accolades for arguably the best luxury SUV in its segment.”
The event in which each vehicle was measured was at the annual “Test Fest” held in Bowmanville, Ontario this past October. The testing site was Canadian Tire Motorsport Park.