Your Dream Road Trip is a Pin Away With Volvo
ROCKLEIGH, N.J. (Sept. 10, 2012) -- Volvo Cars of North America (VCNA) today announced the launch of a new Pinterest-based promotion, Volvo Joyride. The new campaign is the first for the company on the social media platform and serves as the official launch of their Pinterest channel.
Today through Sept. 26, pinners can create a pinboard named "Volvo Joyride" and pin the Volvo S60 T5 AWD, along with their favorite road trip destination, road trip stops and attractions, road trip outfits, songs, and any other items that make up their ideal trip. Three winners will be selected with the most re-pins, likes and comments to have their dream road trip become a reality.
The three winners will win the following:
- One (up to) four-day lease of a Volvo S60 T5 AWD
- A two-night stay at a hotel in their chosen destination city
- One $250 gas gift card
- One $250 gift card for food and beverage
- One $250 clothing retailer gift card
- One $50 music gift card
"We are one of the first luxury auto manufacturers to develop a dedicated campaign to reach the ever-growing Pinterest audience," said Linda Gangeri, VCNA's manager, marketing platforms and technologies. "This is another example of our continued efforts to create exciting, content-driven campaigns which allow our consumers to interact with the brand across our digital platforms."
The Volvo S60 T5 AWD is an ideal vehicle for a road trip. New for 2013, Volvo's All-Wheel Drive with Instant Traction is available on the award-winning S60 T5. Providing the best possible grip in all situations - on wet, slipper
y or completely dry roads - All-Wheel Drive with Instant Traction can be added to any S60 T5 as a stand-alone $2,000 option.
For more information on the Volvo Joyride Pinterest campaign, please visit: http://www.youtube.com/watch?v=f0Gb9BsbP1I
To view the complete rules and regulations, please visit: http://www.volvojoyride.com/
Help Volvo Put A Child's Lemonade Stand Out Of Business
With the purchase of every new Volvo, $10 will be donated to Alex's Lemonade Stand Foundation
ROCKLEIGH, N.J. (Aug. 30, 2012) - As the founding sponsor of Alex's Lemonade Stand Foundation (ALSF), Volvo Cars of North America (VCNA) is launching an ongoing giving program starting Sept. 1. With the purchase of every new Volvo, participating Volvo retailers will donate $10 to ALSF, an organization that raises money for pediatric cancer research. September is National Childhood Cancer Awareness Month, and Volvo is taking the opportunity to increase support and raise awareness for a cause close to the company's heart.
The non-profit was started by Alexandra "Alex" Scott who, at the age of 4, held a lemonade stand to raise money to help find cures for other children with cancer. In 2004, Alex died of neuroblastoma, a cancer of the nervous system that occurs in infants and young children. Since Alex set up her first lemonade stand in 2000, the organization has raised more than $55 million to help children with cancer.
"Volvo's incredible support dates back to the company's role in propelling Alex to achieve her dream of raising $1 million toward the battle against childhood cancer," said Jay Scott, Alex's dad and co-executive director of ALSF. "Volvo has proven that it will continue to walk alongside us as we strive to reach Alex's mission to cure all kids' cancer. Their willingness to donate funds per-car-sold beginning in September is only further proof of this commitment."
"Alex and her cause have touched our employees in a very emotional way for many years now," said VCNA President & CEO John Maloney. "With this new program, every new Volvo sold helps support her dream. Our hope is that through our collective efforts we will be able to help medical experts get closer to a cure."
Volvo will support the program with Public Service Announcements and TV, radio and print ads. Across the country, Volvo retailers will be hosting their own lemonade stands to raise awareness and solicit donations from the local community to benefit ALSF.
Alex Scott and her lemonade stand first caught the attention of Volvo in 2002 when she received an inaugural Volvo for Life Award nomination. The awards program honored hometown heroes doing extraordinary things in their communities. Alex's determination and unwavering support for pediatric cancer research earned her a Volvo for life Award at the 2003 ceremony in New York City. Despite her deteriorating health, Alex continued to raise money through her stands.
Shortly before her death in 2004, Alex set a remarkable goal: she wanted to raise $1 million to fight pediatric cancer. Following Alex's inspirational example, thousands of lemonade stands and other fundraising events began popping up around the country to support her efforts. Sadly, Alex died August 1 at the age of eight, having raised an amazing $700,000. Before she died, Volvo promised to help Alex reach her $1 million goal, and along with other sponsors, the company's employees and retailers did so in October of that year - by selling lemonade.
By the end of 2004, one little girl had made a world of difference, raising $1.5 million. To empower others to keep Alex's legacy alive, Volvo is seeking to raise more money through their $10 Contribution Program to fund cutting-edge research projects into new treatments and cures for pediatric cancer.
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Corp. of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at: www.volvocars-pr.com/, and follow Volvo's blog at: www.volvoblog.us/.
About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $55 million toward fulfilling Alex's dream of finding a cure, funding over 250 pediatric cancer research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit AlexsLemonade.org.
Record-breaking safety rating for the all-new Volvo V40 in Euro NCAP test
The all-new Volvo V40 has received the top rating of five stars in the Euro NCAP collision test. The overall result is the best ever recorded by the institute.
"A fantastic result. We are very proud to have one of the world's safest cars and we're taking yet another important step toward our 2020 target - that nobody should die or be seriously injured in a Volvo," says Thomas Broberg, Senior Technical Advisor Safety at Volvo Car Corporation.
As of 2009 European safety institute Euro NCAP presents an overall rating for each car model whose safety it tests. Separate tests are carried out in four different sub-categories, which are then ranked to produce an overall grade. The four categories are adults occupant protection, child protection, pedestrian protection and safety assist.
It is not only the overall result that is record-high. The all-new Volvo V40's protection for adults for was also the best result ever recorded in a test, no less than 98 percent. During the development of the all-new Volvo V40, the goal was to build in the same safety level as in larger cars. The holistic approach, a strong structure and systems such as the WHIPS whiplash protection system form the basis for the excellent result.
In the safety assist category, the Volvo V40 scores maximum points. "The new Volvo V40 was launched as the most intelligent and the safest car in its segment, and it is truly packed with active safety systems such as auto brake, Pedestrian Detection to shield pedestrians, Lane Keeping Aid which helps the driver stay within his or her lane, and BLIS which helps the driver detect vehicles in the offset rear ‘blind spot'," says Thomas Broberg.
In the pedestrian protection category too the Volvo V40 sets a new record. One important factor here is the innovative, unique pedestrian airbag. Sensors in the front of the car detect any contact with a pedestrian. A pyrotechnical charge releases the bonnet hinges and elevates the bonnet with the help of an airbag. The inflated airbag's cushioning effect combined with the increased distance to the hard components in the engine compartment help protect the pedestrian's head in any impact. The Euro NCAP description of the system says, among other things, that "the system worked well, the bonnet offering good protection in all areas likely to be struck by a pedestrian's head, making the V40 the first car to score maximum points in this area."
Volvo Car Corporation had already previously received the Euro NCAP Advanced Award for its City Safety system, which is fitted as standard in all versions of the V40. City Safety operates at speeds of up to 50 km/h, which is more than any other car manufacturer offers in similar systems.
"We work continuously on improving the already high safety level of our cars through ongoing research into the reasons behind road accidents and by gaining in-depth understanding of the results of actual collisions," says Thomas Broberg.