Volvo Canada named title sponsor of The Bromont CCI
Three day equestrian competition final preparatory event for Olympic Eventing Team hopefuls
TORONTO, ON (May 22, 2012) - The Bromont CCI*** Three Day Event, The Todd Sandler Challenge, will welcome Volvo as its title sponsor for the international equestrian event taking place June 7 to 10, 2012, in Bromont, Quebec.
The 26th edition of the Volvo Bromont CCI*** Three Day Event, The Todd Sandler Challenge, will be used as a final preparatory event for both U.S. and Canadian Olympic Eventing Team hopefuls, attracting the biggest names in the sport from around the world.
An established leader in Scandinavian design, luxury and safety, Volvo has a long association with the Bromont Three Day Event. Volvo has stepped to the forefront with its title sponsorship for this year's event, which will play a vital role in determining who will represent their nation at the 2012 London Olympic Games in July.
"We are pleased to strengthen the existing relationship we have with The Bromont CCI for 2012," said Brad Painter, national marketing manager, Volvo Cars of Canada, "We look forward to an exciting event and wish all the competitors the best of luck in the competition."
Considered one of the most prestigious three day events in North America and offering the highest level of eventing competition in Canada, athletes will compete for prize money and awards offered by the generous sponsors of the Volvo CCI*** Bromont Three Day Event. In addition to Volvo, Beaulieu Canada, one of the largest distributors and manufacturers of wall-to-wall carpet in Canada, will also be a presenting sponsor at this year's event.
Appropriately, the Volvo Bromont CCI*** Three Day Event is held at the picturesque Bromont Olympic Horse Park, site of equestrian events for the 1976 Montreal Olympic Games. Often described as the triathlon of equestrian sport, eventing features three separate phases of competition. The opening phase, dressage, will be held in Bromont Olympic Park's multi-million upgraded stadium on Thursday and Friday, June 7 and 8. The thrilling and spectator-friendly cross-country phase takes place Saturday, June 9, as horses and riders gallop around the course designed by Derek Di Grazia, negotiating natural obstacles at great speed. The Bromont CCI*** Three Day Event concludes on Sunday with the show jumping phase, which will ultimately determine the overall winners.
Organizers are expecting over 150 horses to compete in the CCI***, CIC***, CCI**, CCI*, and CCIYJ* divisions. For more information on the Volvo Bromont CCI*** Three Day Event, please visit www.bromontcci.com.
Volvo Car Corporation partners with Mitsubishi Electric in the development of leading infotainment technology
Volvo Car Corporation has chosen electronic equipment supplier Mitsubishi Electric Corporation as partner for the next-generation infotainment system for future Volvo cars.
"We are very happy to have Mitsubishi Electric Corporation as a partner. Their world-leading knowledge and experience will bring the infotainment system in our cars up to an entirely new level," says Stefan Jacoby, President and CEO of Volvo Car Corporation.
Mitsubishi Electric Corporation will supply the central module and be the main supplier for the overall infotainment system. This is an important step in Volvo Car Corporation's aim to spearhead the development of world-class connectivity features in cars.
All intuitive technology that is available at the driver's fingertip is included in Volvo Car Corporation's recently established Sensus brand.
Sensus is the interface that promotes instinctive communication with the car, connecting it to the driver's digital world - and the central Infotainment module is a core component in this web of interactivity.
Charging hardware with intelligent content
Volvo Car Corporation's next challenge is to continue charging the infotainment system with intelligent content that offers the car owner easy, intuitive access to support, information and entertainment.
"We design our cars around people's needs and lifestyle. The extended co-operation with Mitsubishi Electric Corporation, who have been a supplier to Volvo Car Corporation for many years, paves the way for integrating new, user-friendly Infotainment and connectivity features in our cars," says Stefan Jacoby, adding: "With Mitsubishi Electric Corporation as a strategic partner we also reinforce our stand-alone position in the automotive world."
Production Of The All-New Volvo V40 Starts With A Warm Welcome From Forecasters
- Industry experts predict rock-solid residual values for all-new Volvo V40
- Fleets help with final positioning of V40 before July launch
- Specification, price, CO2 and engines plus Bluetooth as standard all designed with fleets in mind
The all-new Volvo V40 has received a warm welcome from the fleet industry just as it opens its order book. Leasing companies and future value guides who have already had detailed previews of the car are positive about Volvo's new five-door hatchback with residual values, demand and desirability all predicted as being strong.
As Selwyn Cooper, National Corporate Operations Manager, Volvo Car UK, explains, it relies more and more on fleet feedback and advice in the final 6-12 months prior to launch. "It is the most important car Volvo has launched in the past 20 years and much of its design, specification and technology have all been developed with the company motorist in mind," he said.
"Fleets are now an integral part of our final development of a car before its launch to ensure prices, specification and positioning are all where they should be. This positive feedback from the industry is vital as our brand tries to improve its foothold in the corporate sector," he added.
Andrew Mee, Senior Manager Pricing Risk, Lex Autolease said: "We believe the car will be a success, and our residual value forecasts are at a similar level to VW Golf, ahead of the current Audi A3 Sportback, and just behind the new BMW 1 series.
"The V40 is an attractive model which provides an improved driving experience over any previous Volvo. The suspension offers control without feeling overly firm. Refinement levels are good, complemented by a high quality interior with the usual comfortable Volvo seats," he added.
Highlights include Volvo's pioneering low-speed collision avoidance system, City Safety, plus world-first pedestrian airbag technology, along with Bluetooth hands free telephone system - fitted as standard on all specifications.
Denis Keenan, Managing Director KeeResources said: "The 1.6 D2 115hp engine with CO2 emissions of 94g has a strong Whole Life Cost argument. The V40 is a desirable car and with very low initial volumes, we predict RVs will exceed its direct competitors by some margin. Even when full volumes come on stream, this is a car that will maintain its position due to its desirability factor.
"What makes the car stand out, though, is its very individual looks and it is a fantastic drive, providing true Volvo comfort with an exceptional chassis. In our terms, it is the most compelling package currently available in the Premium Lower Medium Sector. Add in a beautiful build quality, obvious in every aspect of the V40, and the car feels a full rung above the majority of its peers."
Jim McNally, Head of Pricing at Alphabet (UK) Fleet Management said: "The new V40 is naturally going to compete with A3, 1-series, new A-Class and Lexus CT. From an RV perspective we believe it will be pretty strong, certainly not far off A3 or BMW 1 series. From the initial launch we see the D3 SE as the volume model in the fleet sector."
CAP's Monitor Editor - Cars, Jeff Knight, said: "The sector is very competitive and for the first time Volvo has produced a car that aligns directly with other key rivals so we can make true comparisons between V40 and its competitors. It's well built, modern and its residuals are on par with the current Audi A3 and the VW Golf."
Dealers are already taking orders for the all-new Volvo V40, months before the first cars will arrive in the UK, while their showrooms will be open on the weekend of 21st/22nd July to showcase this important car to their customers. Customer deliveries are expected to start in September.