24-hour pit-stop in The Hague offers exciting twist to Volvo Ocean Race
The Hague, The Netherlands - An exciting 24-hour pit-stop which will bring fans to within touching distance of the Volvo Ocean Race 2014-15 boats has been introduced for the final leg in the iconic Dutch port of The Hague.
The news will delight fans in The Netherlands who were already celebrating last month the entrance of Team Brunel for the 12th edition starting on October 4 this year and the follow-up revelation that the professional training company Schouten Global are planning their own Dutch campaign in 2017-18.
The boats are due to arrive on Friday, June 19, 2015 after sailing from the French port of Lorient and then continue racing the following day with a resumption with the same time gaps between them as when they arrived.
The public can get close to the boats and the sailors as they watch the clock tick and get ready to hoist the sails again and complete the final leg of the nine-month marathon in Gothenburg, Sweden.
For Volvo Ocean Race CEO Knut Frostad, the choice about where to stage the pit-stop was easy.
Millions around the world follow offshore racing’s leading crewed event but there are few places where that support is greater than in The Netherlands.
That passion was unleashed to full effect last month when the Dutch-backed Team Brunel campaign, skippered by six-time race legend Bouwe Bekking, was launched to a major media fanfare in Amsterdam.
A few weeks later, Schouten Global announced they would be a sponsor of that boat and were working on having their own for the 13th edition.
“The Netherlands is, like New Zealand, a place where sailing in general and the Volvo Ocean Race in particular has a high awareness and a long history. We want to support that,” said Frostad.
The event organisers still have fresh memories of the last time the race sailed close to Dutch shores and that was also an influence in taking the decision.
“In 2008-09, the fleet did a loop close to The Hague for the Dutch fans and it was a success. This time it will be even bigger because the boats will actually come to shore and they can actually touch them and meet the sailors,” said Race COO Tom Touber.
Karsten Klein, City Council Member of Sports, Youth and Welfare for The Hague, shares Touber’s view: "I am very proud that the Volvo Ocean Race chose our city as the only pit-stop in the 2014-15 edition.
“The Hague has a long sailing and watersports tradition and the pit-stop fits perfectly. It is not only a sportive highlight, but also a top sporting event for the whole city and its inhabitants."
The harbour and the breakwaters in The Hague could not offer a better viewing spot for the crowds. It is close to the sea and the resumption on June 20 will be from the famous port to offer a ringside view for a city that boasts a total population of over a million.
The city hosts many international institutions including the International Court of Justice and it also is the seat of the Dutch government and parliament.
The Hague is a very popular sea-front resort that attracts more than a million visitors from around the world every year and is the country’s second most visited destination after the capital Amsterdam.
Additionally, organisers are expecting people from throughout the country and also nearby Germany to welcome the boats in and wave them out.
The Hague and the Race are planning major public events including music concerts, festivals and many other attractions, some of which will feature the Team Brunel crew and their international rivals.
History of The Netherlands in the race
- The 2014-15 Volvo Ocean Race will be the second time The Netherlands is included on the official race route. The 2005-06 Volvo Ocean Race featured a stopover in Rotterdam. In the 2008-09 edition, there were 2 waypoints on the Dutch coast during the Leg from Galway to Marstrand.
- Bouwe Bekking was the last Dutch skipper in the race in 2008-09 with Telefónica Blue. The 2014-15 edition with Team Brunel will be his 7th participation.
- ABN AMRO ONE skippered by Mike Sanderson (NZL) was the winning team in the 2005-06 edition of the race – the third victory for the Netherlands in the history of the race.
- Cornelis (Conny) van Rietschoten was skipper and winner of both the 1977-78 and 1981-82 editions of the Whitbread onboard Flyer and Flyer II and is the only skipper to have won the race twice.
- Hans Bouscholte (1997-98 on BrunelSunergy) and Roy Heiner (1997-98 on BrunelSunergy) were the last Dutch skippers with a Dutch entry to participate in the race.
- The last Dutch campaign in the race was Team Delta Lloyd in 2008-09.The first Dutch sailor in the race was Tjerk M. Romke de Vries. He sailed onboard Sayula II, winner of the first edition of the race in 1973-74.
Swedish icons Volvo Cars, Zlatan Ibrahimović and Max Martin celebrate Sweden together
Volvo Cars, world-renowned Swedish football star Zlatan Ibrahimović and leading pop music producer Max Martin now join forces to celebrate Sweden in an exciting new marketing campaign. The cooperation between the three Swedish icons is based on a shared will to highlight Sweden’s nature and people.
“Sweden means a lot to Volvo. With this campaign we want to celebrate Sweden and spirit that is the reason why we are able to lead in areas like safety, design and environment. And we are extremely proud to do this together with Zlatan and Max Martin”, said Åsa Borg, Marketing Director at Volvo Cars Sweden and coordinator for the campaign.
Zlatan Ibrahimović, better known by his fans as simply ‘Zlatan’, is the biggest football star that Sweden has ever known and one of the best players currently in the game. He won league titles with world-class teams like Barcelona, Juventus, Internazionale, AC Milan, Paris Saint-Germain and Ajax and was chosen as Swedish footballer of the year no less than eight times. He is also the captain of the Swedish national football team.
Meanwhile, Max Martin is a giant in the music industry. He has produced and written hit songs for world famous artists like Backstreet Boys, Kelly Clarkson, Pink, Bon Jovi, Britney Spears, Taylor Swift, Christina Aguilera, Bryan Adams and Celine Dion.
The campaign that brings together Volvo Cars, Zlatan and Max Martin was inspired by the earlier Volvo Cars/Swedish House Mafia cooperation. But this time the film for the campaign has been shot in the northern part of Sweden, together with Zlatan, his wife and their two sons.
The Volvo XC70 features prominently in the film, while the music is written and produced by Max Martin as a modern interpretation of the Swedish national anthem, performed by Zlatan who is reciting the lyrics.
The campaign with the XC70 is primarily aimed at the Swedish market, but Volvo Cars will also produce an additional film featuring the Volvo XC60 for international use. The campaign will be rolled out into additional markets over the coming weeks and months.
“This project is something I have joined with all my heart. I always loved cars, and when you have a family Volvo is the perfect choice. This celebration to Sweden is going to be a memory for life. And the end result, with this new version of Sweden’s national anthem, is just magic,” said Zlatan Ibrahimović.
“Volvo, Zlatan and Max Martin are all part of a modern global society. But we all find our inspiration, peace at mind and recharge our batteries in Sweden. That’s why we have created this celebration to Sweden’s nature and people,” said Åsa Borg.
View the film here:
Volvo officially welcomes V60 Sportswagon to Canadian market
2015 model unveiled at Montreal International Auto Show features world-first Cyclist Detection technology
MONTREAL, QC (Jan. 16, 2014) – Volvo Cars of Canada Corp. President and CEO Marc Engelen unveiled the exciting new 2015 Volvo V60 Sportswagon in Canada for the very first time at the Montreal International Auto Show today. Available at Volvo Canada retailers now at a starting MSRP of $39,800, many units have already been spoken for through the pre-sale incentive offered across the country due to high customer demand.
While the V60 follows the rich heritage of safety and utility that Volvo has always stood for, it also marks a bold departure with its elegant styling, intuitive technology, stirring performance, dynamic handling and a luxurious interior that offers a true premium experience.
Since the very first wagon, safety has always been of paramount importance to Volvo and the V60 Sportswagon is no different. New advanced software, including more rapid vision processing and advanced radar technology have made it possible to extend the Blind Spot Information System to include a Lane Change Merge Aid and Cross Traffic Alert. It has allowed City Safety to operate up to 50 km/h and also for Pedestrian Detection with Full Auto Brake technology to now identify cyclists.
Customers can choose from the 250 hp V60 T5 AWD, the award-winning T6 AWD putting out 300 hp, or opt for the aggressive styling and sublime performance of the V60 R-Design boasting 325 hp and 354 lb.-ft. of torque mated to Haldex electronically variable all-wheel-drive with Instant Traction.
The V60 Sportswagon is available with a technologically advanced and fuel efficient four-cylinder Drive-E powerplant mated to an eight-speed transmission. This range of smaller, more intelligent engines feature power curves that give exciting drivability compared with engines with more cylinders. At the same time fuel consumption and CO2 emissions are reduced. Developed completely in-house and produced at Volvo Car Group's engine plant in Skövde, Sweden, the Drive-E family of engines marks a true milestone in Volvo’s history.
Utilizing both supercharging and turbocharging technology, these direct-injection powertrains have been optimized to deliver higher performance than today's six-cylinder units, while offering lower fuel consumption than most four-cylinder engines. These highly sophisticated Drive-E engines have also been designed for future electrification right from the start.
There has been a great deal happening behind the scenes in Gothenburg, Sweden over the past several years as Volvo Cars has made the transition to a standalone company once again. This freedom has allowed significant investment into research and development of future models, strengthening Volvo’s commitment to Vision 2020, a goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
This dedication was exhibited earlier this week in Detroit with the unveiling of the Concept XC Coupe, a design exercise that alludes to the future visual direction of the all-new SPA (Scalable Product Architecture) platform. SPA vehicles will feature world-first safety technology such as Pedestrian Detection in darkness, Road Edge and Barrier Detection with steer assist, Adaptive Cruise Control with steer assist and Autonomous Parking.