Volvo Car Corporation at the Beijing Auto Show:
Launch of the Volvo V60 and Volvo V40 boosts Volvo Car Corporation's growth towards 200,000 cars in China
Volvo Car Corporation is one of the fastest growing luxury car brands in China - and the journey towards selling 200,000 cars per year in the world's most dynamic car market continues in 2012. "The introduction of the Volvo V60 and the all-new Volvo V40 will help us maintain the desired growth momentum," says Freeman Shen, Senior Vice President Volvo Car China Operations.
Last year Volvo Car Corporation sold over 47,000 cars in China, an increase of more than 55 percent compared with 2010. At the Beijing Auto Show, Volvo Car Corporation presents two valuable additions to the company's model line-up.
Combining luxury, fun and functionality
The Volvo V60 is a luxurious, sporty and exciting-to-drive Sports Activity Vehicle for customers who understand and appreciate both fun and functionality.
"In addition to a great driving experience the Volvo V60 offers the owner rational functionality, the opportunity to enjoy life together with friends and family. It is a perfect choice for true car enthusiasts," says Freeman Shen. He adds:
"The all-new Volvo V40 is a premium hatchback that offers the same virtues as the V60 - in a slightly more compact package. It has an outstanding, beautiful design and it is charged with sophisticated features you normally have to buy a large car to get."
Second home market
China is Volvo Car Corporation's second home market. The company's full-fledged business operations in Shanghai include product development, design, purchasing and staff support functions.
"We are also expanding our retailer network and our industrial system to provide a growing number of Chinese buyers with Scandinavian luxury cars, accompanied by first-class service and hospitality. Our recruitment continues with more talented people joining us. Currently we have close to 800 employees working for Volvo Car Corporation in China." says Freeman Shen.
A Volvo manufacturing plant in Chengdu is the next step in Volvo Car Corporation's ambitious industrial strategy. This new plant will be up and running in the second half of 2013 and will have a production capacity of more than 100,000 cars per year.
"Our co-operation with New York Knicks' rising basketball star Jeremy Lin is another milestone in the continuous strengthening of our brand position in China. As our new Brand Ambassador, Jeremy Lin will participate in corporate and marketing activities. He will also appear in advertising," concludes Freeman Shen.
Volvo Car Corporation presents the Volvo XC60 Inscription - a unique blend of luxury and dynamic capability
The Volvo XC60 now also becomes available in the exclusive Inscription version - designed around customers who want to add an extra luxurious, personal touch to the dynamic XC capability.
The Inscription buyer can choose between four colors on the seats, fully upholstered in fine semi-aniline quality leather. The XC60 Inscription package also includes several other distinctive interior features and the possibility to spice up the curb appeal with additional options like the charcoal headliner, special effect paint and 20-inch wheels.
"Many consumers we talk to have very exclusive, individual tastes. The Inscription version is designed around their preferences, by offering the opportunity to give the XC60 a highly personal touch," says Doug Speck, Senior Vice President Marketing, Sales and Customer Service at Volvo Car Corporation.
The XC60 Inscription customer has a choice of four upholsteries in full semi-aniline leather: Marble White, Toscana Tan, Off-black and Soft Beige. They are accompanied by either an Off-black or Sandstone Beige interior.
The XC60 Inscription package also includes:
- Headrests front with embroidered Inscription logo.
- Center console armrest in leather with stitching.
- Door panel insert matching color of the upholstery.
- Tread plates with Inscription logo.
- Electrically adjustable lumbar support.
Extended Inscription offer
The customer can further personalize the XC60 with additional options: Inscription Charcoal headliner, Inscription Electric Silver exterior color or Inscription Avior 20'' wheels.
"The XC60 was our top-selling model in 2011 with almost 100,000 units delivered to customers all over the globe. The Inscription version makes our offer even stronger. The exclusive details blended with the dynamic XC capability give the XC60 a truly unique aura," says Doug Speck.
The Inscription version can be combined with all the engine options available for the Volvo XC60. It will be shown for the first time at the Leipzig Motor Show in June 2012 and sales start already in April 2012. The XC60 Inscription is available worldwide with local adaptations.
The same car in the same place - but 85 years later
On 14 April 1927, the first mass-produced Volvo car rolled off the production line at the Lundby factory in Göteborg. Now, 85 years later, the Volvo Group is one of the world's largest manufacturers of commercial vehicles and Volvo Car Corporation sells almost 500,000 cars each year.
At 10 in the morning on 14 April 1927, sales manager Hilmer Johansson drove the first mass-produced ÖV4 model through the factory gates in Lundby in Göteborg. Now, 85 years later, the same model will pass through exactly the same gates to celebrate Volvo's birthday. Stefan Jacoby, President and CEO of Volvo Car Corporation, and Olof Persson, President and CEO of the Volvo Group, will be behind the wheel. "It's a fantastic car, but it's easy to see how much has changed over the last 85 years," says Stefan Jacoby, who recently premiered the new V40 at the Geneva Motor Show.
The Volvo Group and Volvo Car Corporation are two companies with a long shared history. However, what was at that time one company began as a very unpromising project, because Volvo's founders Assar Gabrielsson and Gustaf Larson had no direct experience of cars or the automotive industry. During its first year of production, Volvo sold a very modest 300 cars.
However, in the following year business really began to take off, when the company also started manufacturing trucks and buses. Even back then Volvo realised that the key to success lay in exports. "Our roots are still very important to us. Around 30,000 of the Volvo Group's 120,000 employees work in Sweden, but 95 percent of our products are sold outside the country," says Olof Persson. The equivalent figures for Volvo Car Corporation are 14,500 employees in Sweden out of a worldwide total of 21,500. Around 87 percent of all Volvo Car Corporation's sales take place outside Sweden.
In 1999, the Volvo Group sold its car business. Since then, the two companies have continued to grow in different directions. Volvo Car Corporation is now in the premium segment and last year sold around 450,000 cars in 120 countries, with the USA as its single largest market. The Volvo Group produces trucks under the Volvo, Renault Trucks, Mack and UD Trucks brands, together with buses, construction equipment, drive systems for marine and industrial applications and components for aircraft engines. With a turnover of SEK 310 billion, the Volvo Group is the world's second largest manufacturer of heavy trucks and Sweden's largest company. The group has production sites in 20 countries and sales organizations in 190.
In honor of Volvo's birthday, Volvo Museum in Gothenburg will keep an open house at 11.00-16.00, April 14. If the weather is fine, a parade to the city center with both new and vintage vehicles will be organized.
Link to Volvo Cars Heritage: http://www.volvocars.com/intl/top/community/heritage/Pages/default.aspx