Volvo Celebrates International Vehicle Security Award Win
- Volvo wins ‘Thatcham International Vehicle Security Award' for second year running
- Anders Edvardsson from the Swedish insurance association (TFF) presented the award to Volvo Car Corporation's Mikael Wall
Volvo has won the coveted International Vehicle Security Award at the 2012 Thatcham Security Awards. Beating off intense competition from rival manufacturers, this is the second straight year that Volvo has been honoured with the award.
Thatcham completes a 1,000 point New Vehicle Security Assessment (NVSA) on all new vehicles coming into the UK and Sweden for each country's respective insurance association.
Volvo's success came from excelling in the areas of mechanical security, electronic security and how identifiable a vehicle is when broken into its component parts. On this basis, the Thatcham International Vehicle Security Award goes to the most secure manufacturer in more than one country that Thatcham supports.
Attending to accept the award was Mikael Wall, security analysis engineer at Volvo Car Corporation who said: "We're delighted to accept this award for the second year running against some very tough competition. Volvo is committed to developing ways to reduce a driver's insurance premium and in conjunction with systems like the City Safety Autonomous Emergency Braking on all new V40s, this award shows our progress in achieving that goal."
All of Volvo's models are equipped with a number of standard security features, such as remote central locking with deadlocks, an anti-theft alarm including immobiliser, a level sensor and the option of fitting laminated side windows for extra security.
To further increase customers' confidence in their vehicle's security, customers with Volvo On Call technology can, via their mobile phone, immediately check the status of the door locks, open the car doors if the keys have been locked inside or lost and have the system send an automatic alert if the alarm is triggered.
Volvo Launches National TV Spot Featuring NBA Star Jeremy Lin
ROCKLEIGH, N.J. (Oct. 8, 2012) - Taking the first step in its endorsement deal with NBA point guard Jeremy Lin, Volvo will air a national TV ad highlighting the values that drove Lin from anonymity to stardom. His success story draws parallels to the commitment and values that make Volvo a unique luxury brand with an unmatched legacy of safety leadership.
The 30-second commercial - "The Unexpected Ones" - will begin airing nationally today on broadcast stations and cable networks, including ESPN and ESPN2. It will kick off during the morning segment of "SportsCenter," "Dancing with the Stars" in prime time, and additionally will appear during "First Take," "College Football," "20/20," "Criminal Minds," "The Mentalist," and "Law & Order SVU" throughout the rest of the week.
In the spot, Lin is seen leaving a celebrity event in a Volvo XC60 - the only European SUV with a 5-star rating from NHTSA and a Top Safety Pick from IIHS - standing out in passion red among a procession of dull, black limos. He first puts on the left turn indicator, then unexpectedly activates the right turn indicator instead and drives away from the crowd.
The subtle message connotes Lin's circuitous journey into NBA stardom, following being an undrafted guard out of the Ivy League. "No one expected me to be here. No expected me to be a starter, to hit game-winning shots. Or even play in this league," says Lin. "Well, I'm not here to live up to anyone else's expectations-I'm here to live up to mine."
Lin, a Harvard grad, is expected to help Volvo expand its reach in emerging markets and with younger customers. During a press conference in March, the Scandinavian luxury car brand announced the two-year, global endorsement deal, which focuses on China, the United States and other markets in Asia.
More news from Volvo Car Corporation at the 2012 Paris Motor Show:
First batch of V60 Plug-in Hybrid sold out - and rapid renewal of the model range in 2013
On top of launching the all-new V40 Cross Country and V40 R-Design, Volvo Car Corporation revealed more exciting news at the company's press conference at the 2012 Paris Motor Show on Thursday: the first batch of the groundbreaking Volvo V60 Plug-in Hybrid is sold out before the car has reached the showrooms - and the order books for next year's cars are already filling up. Volvo also announced that the rapid renewal of the model lineup is continuing next year.
"2013 will be one of the most intense years in the company's history. Including the all-new V40 versions in 2012, we are renewing more or less our whole model range in less than two years," said Doug Speck, Senior Vice President, Marketing, Sales and Customer Service at Volvo Car Corporation.
The V60 Plug-in Hybrid, the world's first diesel plug-in hybrid, is another important part of Volvo Car Corporation's rapid transformation - and Doug Speck is not surprised by the keen customer interest in the ingenious model. "None of our competitors can offer customers an equally ingenious car. Its uncompromising attitude to green motoring elevates hybrid technology to an entirely new level," he said.
The first 1,000 units of the Volvo V60 Plug-in Hybrid are only available in a "Pure Limited" edition with Electric Silver livery. The diesel-electric car is also distinguished by aero-designed 17-inch wheels, integrated exhaust tailpipes and a number of bodywork features in glossy black.
After this initial batch of 1,000 cars for model year 2013, production of the V60 Plug-in Hybrid will increase to 5,000 cars as of model year 2014.
The Volvo V60 Plug-in Hybrid is the synthesis of close cooperation between Volvo Car Corporation and Swedish electricity supplier Vattenfall. The two companies have financed the development project jointly.
Three cars in one
The driver of the V60 Plug-in Hybrid is putting an end to compromise via three driving mode buttons on the dashboard: Pure, Hybrid and Power.
Fuel consumption is just 1.8 l/100 km (48 g CO2 /km) in Hybrid mode. In addition, the driver can choose to cover up to 50 kilometers on electric power with zero emissions - or release the combined capacity of the diesel engine and electric motor to create a driving machine with 215+70 horsepower, 440+200 Nm of torque and acceleration from 0-100 km/h in 6.1 seconds.
A new, graphic interactive dashboard with personalized layout and information enhances the intuitive and uncomplicated driver experience.
"This human-centric approach is what our Designed Around You philosophy is all about. We have listened carefully to our customers and created a unique, human-centric car that combines pure driving pleasure with outstanding environmental responsibility," said Doug Speck.
Descriptions and facts in this press material relate to Volvo Car Corporation's international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.