Volvo Cars reveals the all-new Volvo XC90 R-Design
Volvo Cars has released the first images of the R-Design version of the all-new XC90, aimed at buyers looking for a head-turner that radiates a truly sporty and dynamic look.
“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”
The visual promise of a dynamic ride is confirmed by the driver-centric interior featuring R-Design sports seats in a Nubuck and fine Nappa leather. A choice of Drive-E powertrains offering up to 400 hp and the completely new XC90 chassis ensure an agile driving experience.
The release of the R-Design follows Volvo’s release of 1,927 individually numbered black First Edition XC90’s which were offered for sale exclusively online and sold out in 47 hours.
Distinctive R-Design detailing
The R-Design exterior includes a number of distinguishing details, such as grille, lower front spoiler, window in silk metal, and a R-Design dual tailpipe surround, integrated bright roof rails and mirror covers in matte silver. 20-inch or optional 22-inch R-Design alloy wheels complete the stylish, dynamic look.
Inside, the sports seats and perforated leather steering wheel are accompanied by special R-Design details, such as gearshift knob, pedals, floor mats and illuminated thread plates. The driver also gets an exclusive R-Design leather key remote control.
Tablet-like touch screen
The tablet-like touch screen in the center console and a 12.3-inch fully graphical driver display are of course included in the R-Design. The driver display also features a unique R-Design theme. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet and cloud based products and services.
New trim level strategy
R-Design is one of three choices in Volvo Cars’ reinvented trim level strategy available in the U.S. The very competitive Momentum trim level is a well-contented vehicle designed to meet the needs of consumers. The Inscription trim level is designed for customers that have a focus on craftsmanship, increased comfort and exclusive features not found on Momentum or R-Design. R-Design’s focus is on a sporty and dynamic aura.
“In principle, we have replaced the previous top level with the Inscription and R-Design versions. Both of them feature an elevated content, carefully chosen to emphasize each of their distinctive individual personalities,” said Alain Visser.
What Car? Names Volvo XC90 As Best Large SUV Winner At Used Car Of The Year Awards 2014
- Volvo XC90 named Best Large SUV class winner at What Car? Used Car of the Year awards 2014
- Refinement, design, practicality and value for money all singled out for praise
- More than 54,000 XC90s have found homes with UK customers over 12-year lifecycle
After 12 years on sale and more than 54,000 UK owners, the current Volvo XC90 continues to reaffirm its legendary status with yet another award win.
What Car? has tonight named the 2010 XC90 2.5 D5 SE Lux as Best Large SUV category winner at its Used Car of the Year Awards 2014.
Judges praised the car’s refinement, design and practicality, together with its value for money as a used vehicle for the nation’s families.
Alex Newby, Associate Editor at What Car?, said: “The XC90 is the only non-MPV you can get which will fit three child seats in a row. That makes it fantastically attractive to anybody who has a larger family but frankly doesn't want the image that comes with an MPV or similar car. It's also fantastic quality and it does very well for safety; it's got an excellent number of features.
Fellow judge Nigel Donnelly added: “It's a family car par excellence. It's got seven seats, it's very safe, it's reliable, and it's cracking value as a used buy.”
The award comes just weeks after the car’s successor was revealed to the world. Indeed, such is the anticipation among customers for the forthcoming replacement, a special First Edition of the new car, available for online purchase only to 1,927 customers, proved so successful it sold out in just 47 hours.
Bruce Greenwood, Used Car Programme Manager at Volvo Car UK, said: “The first XC90 proved a runaway success for us here in the UK – and a 12-year lifecycle, with sustained sales success throughout that period, is proof of just how well the car was designed.
“On the evidence of the recent First Edition launch, it seems the new model is attracting just as much attention and is hotly anticipated so we look forward to attracting more new customers to the Volvo brand in the coming years.”
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