Volvo Cars at the 2014 Los Angeles Auto Show
Volvo Car Group reveals US Revival Plan
- Complete renewal of entire model range in five years
- Targets sales of over 100,000 in the medium term
- Volvo CEO: “We will not only stay in the US, we will prosper”
Volvo Cars today revealed full details of its plan to revive sales in the US, which will be led by a complete renewal of its entire product range in the next five years, a renewed focus on its dealer network, world first engine and safety technologies, a new management team and increased marketing spending.
The announcement of the plan comes at the LA Auto Show, where Volvo will introduce the all-new XC90 seven seater SUV to the US and also reveal the new V60 Cross Country wagon.
The Swedish company is confident that it can reverse a 10-year trend of falling sales in the US to sell around 100,000 cars a year in the medium term, compared to around 60,000 forecast sales this year. This will bring the company's performance in the US into line with the strong sales growth it has generated in Western Europe and China.
“Volvo is in the US to stay. Not only will we stay, we will prosper,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “We have a plan and we are implementing it. We sold over 100,000 cars a year in the US in the past. Our initial aim is to get back to that level and in the longer term surpass it.”
Volvo's US Revival Plan has five elements. They are:
- The complete renewal of the product range in the next five years which begins with the all-new XC90 and V60 Cross Country
- A full scale strengthening of the brand with a marketing budget set to double in the next year
- A focus on developing the dealer network to ensure the infrastructure is in place to support brand development and new products
- A focus on managing residual values to ensure that the company’s premium position is reflected in the long term value of its products
- A drive to improve service operations and deliver real profit opportunities to the dealer network as well as an uncompromising approach to service quality
This revival plan will be implemented by a new management team, which is already in place. It will also be underpinned by several new technologies. These include Drive-E, the most powerful and environmentally friendly engines on the market, world beating safety technologies and the latest connectivity capabilities.
The all new XC90 in LA
The US public is being offered its first look at the all new XC90 at the LA Auto Show.
The XC90 is a visually striking, premium quality seven seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
The new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilising its new Scalable Product Architecture (SPA) technology.
The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released in early September 2014.
World premiere in Los Angeles: the Volvo V60 Cross Country
In Los Angeles, Volvo Cars also showcases the long-awaited Cross Country version of its successful V60 sports wagon.
Compared to the regular V60, the V60 Cross Country has an increased ground clearance of 65 mm. Furthermore, offering new Cross Country 18” and 19” wheels, the V60 Cross Country comes with high profile tyres, adding comfort and off-road aesthetics, reducing road noise and providing added wheel protection whether climbing kerbs or negotiating rocky roads.
The US and Canada will get the first V60 Cross Country cars, and they will launch with Volvo’s iconic five cylinder 250 hp petrol engine with All-Wheel Drive coupled to an automatic transmission delivering a highly competitive 23 mpg.
Volvo’s new class-leading Drive-E four-cylinder petrol engines, which will be available in the V60 Cross Country globally in early 2015, will be the base for the Front-Wheel Drive variant, while the proven five-cylinder D4 powertrain will provide the power for the All-Wheel Drive variant.
The Cross Country brand has a long and distinguished heritage. Volvo Cars was the first premium brand to offer increased all-road capability and styling on its wagons as far back as 1997 when it introduced the V70 Cross Country, creating a whole new type of car experience that has since captured the imagination of the motoring public.
Volvo Takes Top Honors in IntelliChoice's 2015 Certified Pre-Owned Car Awards for the Eighth Straight Year
ROCKLEIGH, N.J. (Nov. 12, 2014) - Volvo Cars of North America (VCNA) once again took top honors from IntelliChoice, the leading provider of automotive cost and value analysis, at the 16th annual IntelliChoice Certified Pre-Owned (CPO) Car Awards. Volvo won the Best Premium Program award for the eight straight year.
"The best of these programs have continued to deliver substantial peace of mind, particularly through their extended CPO Warranties, said Eric Anderson, Ownership Database Supervisor at IntelliChoice. “The Volvo program features a no-deductible 7-year/100,000-mile comprehensive plan, which is the primary reason Volvo retains the top spot in our analysis among Premium programs."
IntelliChoice highlighted Volvo's success noting the brand has achieved a 100% Inspection Score since 2008, which speaks to the thoroughness of its inspection process. Volvo has sold over 10,000 certified pre-owned vehicles in the first three quarters of 2014, which represents a 34% increase over the same time period in 2013. All of Volvo’s dealerships participate in the program. The program adds a number of other benefits including VIN-specific window stickers summarize original equipment and display the warranty expiration date.
For more information on Volvo's award-winning CPO program, please visit: http://www.volvocars.com/us/sales-services/sales/volvo_certified_preowned/pages/default.aspx
All-new Volvo XC90 debuts enhanced multi-filter that improves interior air quality
By introducing a larger, more efficient multi-filter in the cabin, Volvo Cars continues to refine its standard-setting CleanZone initiative. CleanZone is their unique approach to controlling interior air quality and providing a better driving environment through innovative solutions for enhanced wellbeing and health. Drivers can breathe easier because most microscopic, hazardous “fine dust” particles will now be prevented from entering the car.
The multi-filter was designed especially for the SPA platform and will first appear in the all-new XC90 in the beginning of 2015. It features a larger design that intercepts more particulates and pollen, as well as a layer of active charcoal that effectively removes a host of contaminants that can impact the health of drivers.
The results are impressive. In a car equipped with the new improved multi-filter, the amount of “fine dust” particles smaller than 0,4 μm can be as much as 70% less than in a car without the filter, according to a standardized component test. This is a significant improvement as studies have shown that dust particles smaller than 10 µm can cause a number of health problems, including difficulty breathing and lung infections.
“Up to 45 per cent of the industrialised world’s population is now suffering from some form of allergy or hypersensitivity. Over ten per cent has asthma. At Volvo, our commitment to safety goes well beyond safety belts and air bags. It’s about making sure that every minute you and your family spend in a Volvo is as safe as it can possibly be. That includes breathing,” says Peter Mertens, Senior Vice President Research and Development. “With this filter we are now at the forefront of the industry in terms of particle separation.”
The filter is one element of Volvo’s state-of-the-art Interior Air Quality System (IAQS). Another element is a sensor that monitors the incoming air for noxious substances. If the level of harmful substances becomes too high (such as when driving through a tunnel), the car’s air intakes will automatically close. Together, the multi-filter and sensor keep out a number of harmful and irritating pollutants, including:
- Nitrogen oxides
- Ground-level ozone
- Gases and unpleasant odours
The CleanZone approach
Filtering outside air accounts for only half of CleanZone’s holistic approach to improving the driver’s environment. The other half, minimizing harmful emissions within the car, is just as important. And Volvo Cars has a number of programmes in place to achieve this.
Drivers, for example, appreciate that when they unlock their cars by remote control, the remote cabin ventilation system automatically vents out the interior air within one minute, getting rid of odours and emissions before drivers enter.
But in fact, the work to minimize interior emissions begins long before the cars are even built, with strict controls on the substances that may be used inside the cars. And Volvo Cars is leading the industry in switching to new, less toxic materials with fewer harmful additives.
Volvo Cars has also implemented a rigorous test programme to monitor and control emissions. This programme includes evaluations by the Volvo Cars Nose Team, whose members smell different objects to determine if their odour is acceptable or too strong. What is known as the ‘new car smell’ is actually low levels of emissions from materials. The levels do not present a danger but on hot days, concentrations that irritate hypersensitive people may occur.
Another aspect of the programme is the sun simulator test, in which the car is heated until the interior reaches a temperature of 65º Celsius - simulating parking in the sun on a hot summer's day. The emissions of Total Volatile Organic Compounds (TVOCs) and aldehydes are then measured. Volvo has a very strict limit for TVOCs, since high levels in interior air can cause headaches, nausea and dizziness – and trigger asthma. Aldehydes are also limited because they, especially formaldehyde, can cause both respiratory and contact allergies. Nickel, another source of contact allergies when released from metallic surfaces, is also minimised.
With its focus on health and well-being, CleanZone represents the spirit of Volvo Cars’ human-centric approach to its work. It’s an approach that is perfectly in sync with modern sensibilities: all around the world consumers are becoming increasingly aware of how air quality can impact health, and are now demanding cleaner air inside their vehicles. Volvo Cars will continue to lead the way.