Double win for the Volvo V40 at the Scottish Car of the Year Awards 2012
- V40 wins Executive Hatchback Award
- World's first pedestrian airbag wins Safety Award
Volvo's all-new V40 has been named 'Best Executive Hatchback' at the 2012 Scottish Car of the Year Awards, judged and hosted by the Association of Scottish Motoring Writers, held at the Thistle Glasgow hotel on Friday 12th October.
The Volvo V40, launched earlier this year, has been an instant hit with journalists and the buying public, selling fast across the UK. With its fresh Scandinavian design, innovative safety features and exciting driving dynamics, the V40 showcases Volvo's new Designed Around You philosophy, putting the driver at the centre of the ride experience through handling, style, comfort and advanced technology. The V40 is available from £19,995 on the road and with class-leading CO2 emissions of 94g/km.
"Cutting a dash in the executive sector is no easy task, especially when you want a car that has bags of practicality too. This year proved sensible does go hand in hand with sensational, with the variety the SCOTY judging panel had to choose from. In the end, one car stood out for so many reasons, not least its looks, drive and safety," said John Murdoch, President of the ASMW.
The V40's standard-fit, world's first pedestrian airbag, combined with Volvo's established City Safety and Pedestrian detection technology earned it recognition as joint winner of this year's Safety Award. Designed to help cushion the impact of a pedestrian hitting the vehicle by lifting the bonnet to create an extra deformation zone, fully inflating the airbag and covering the lower parts of the a-pillar and bottom third of the windscreen, all within a few milliseconds of the impact. The pedestrian airbag has also contributed towards the V40 receiving the highest ever recorded score by Euro NCAP.
Revealed earlier this year at the Geneva Motor Show, the V40 is soon to be joined on the road by the R-Design and Cross Country derivatives which were launched last month at the Paris Motor Show. These two new models will satisfy those drivers who want a more sports-inspired or rugged look to their V40.
Nikki Rooke, Volvo Car UK's Head of Public Affairs, Events and Sponsorship, said "The all-new V40 has been a great success for Volvo this year and I'm delighted that the ASMW have been as equally pleased as we are with the car. The V40 is an important car, especially to our Scottish dealers, and I'm sure with its class-leading emissions, dynamics and design, we will continue to have success".
Volvo Celebrates International Vehicle Security Award Win
- Volvo wins ‘Thatcham International Vehicle Security Award' for second year running
- Anders Edvardsson from the Swedish insurance association (TFF) presented the award to Volvo Car Corporation's Mikael Wall
Volvo has won the coveted International Vehicle Security Award at the 2012 Thatcham Security Awards. Beating off intense competition from rival manufacturers, this is the second straight year that Volvo has been honoured with the award.
Thatcham completes a 1,000 point New Vehicle Security Assessment (NVSA) on all new vehicles coming into the UK and Sweden for each country's respective insurance association.
Volvo's success came from excelling in the areas of mechanical security, electronic security and how identifiable a vehicle is when broken into its component parts. On this basis, the Thatcham International Vehicle Security Award goes to the most secure manufacturer in more than one country that Thatcham supports.
Attending to accept the award was Mikael Wall, security analysis engineer at Volvo Car Corporation who said: "We're delighted to accept this award for the second year running against some very tough competition. Volvo is committed to developing ways to reduce a driver's insurance premium and in conjunction with systems like the City Safety Autonomous Emergency Braking on all new V40s, this award shows our progress in achieving that goal."
All of Volvo's models are equipped with a number of standard security features, such as remote central locking with deadlocks, an anti-theft alarm including immobiliser, a level sensor and the option of fitting laminated side windows for extra security.
To further increase customers' confidence in their vehicle's security, customers with Volvo On Call technology can, via their mobile phone, immediately check the status of the door locks, open the car doors if the keys have been locked inside or lost and have the system send an automatic alert if the alarm is triggered.
Volvo Launches National TV Spot Featuring NBA Star Jeremy Lin
ROCKLEIGH, N.J. (Oct. 8, 2012) - Taking the first step in its endorsement deal with NBA point guard Jeremy Lin, Volvo will air a national TV ad highlighting the values that drove Lin from anonymity to stardom. His success story draws parallels to the commitment and values that make Volvo a unique luxury brand with an unmatched legacy of safety leadership.
The 30-second commercial - "The Unexpected Ones" - will begin airing nationally today on broadcast stations and cable networks, including ESPN and ESPN2. It will kick off during the morning segment of "SportsCenter," "Dancing with the Stars" in prime time, and additionally will appear during "First Take," "College Football," "20/20," "Criminal Minds," "The Mentalist," and "Law & Order SVU" throughout the rest of the week.
In the spot, Lin is seen leaving a celebrity event in a Volvo XC60 - the only European SUV with a 5-star rating from NHTSA and a Top Safety Pick from IIHS - standing out in passion red among a procession of dull, black limos. He first puts on the left turn indicator, then unexpectedly activates the right turn indicator instead and drives away from the crowd.
The subtle message connotes Lin's circuitous journey into NBA stardom, following being an undrafted guard out of the Ivy League. "No one expected me to be here. No expected me to be a starter, to hit game-winning shots. Or even play in this league," says Lin. "Well, I'm not here to live up to anyone else's expectations-I'm here to live up to mine."
Lin, a Harvard grad, is expected to help Volvo expand its reach in emerging markets and with younger customers. During a press conference in March, the Scandinavian luxury car brand announced the two-year, global endorsement deal, which focuses on China, the United States and other markets in Asia.