Help Volvo Put A Child's Lemonade Stand Out Of Business
With the purchase of every new Volvo, $10 will be donated to Alex's Lemonade Stand Foundation
ROCKLEIGH, N.J. (Aug. 30, 2012) - As the founding sponsor of Alex's Lemonade Stand Foundation (ALSF), Volvo Cars of North America (VCNA) is launching an ongoing giving program starting Sept. 1. With the purchase of every new Volvo, participating Volvo retailers will donate $10 to ALSF, an organization that raises money for pediatric cancer research. September is National Childhood Cancer Awareness Month, and Volvo is taking the opportunity to increase support and raise awareness for a cause close to the company's heart.
The non-profit was started by Alexandra "Alex" Scott who, at the age of 4, held a lemonade stand to raise money to help find cures for other children with cancer. In 2004, Alex died of neuroblastoma, a cancer of the nervous system that occurs in infants and young children. Since Alex set up her first lemonade stand in 2000, the organization has raised more than $55 million to help children with cancer.
"Volvo's incredible support dates back to the company's role in propelling Alex to achieve her dream of raising $1 million toward the battle against childhood cancer," said Jay Scott, Alex's dad and co-executive director of ALSF. "Volvo has proven that it will continue to walk alongside us as we strive to reach Alex's mission to cure all kids' cancer. Their willingness to donate funds per-car-sold beginning in September is only further proof of this commitment."
"Alex and her cause have touched our employees in a very emotional way for many years now," said VCNA President & CEO John Maloney. "With this new program, every new Volvo sold helps support her dream. Our hope is that through our collective efforts we will be able to help medical experts get closer to a cure."
Volvo will support the program with Public Service Announcements and TV, radio and print ads. Across the country, Volvo retailers will be hosting their own lemonade stands to raise awareness and solicit donations from the local community to benefit ALSF.
Alex Scott and her lemonade stand first caught the attention of Volvo in 2002 when she received an inaugural Volvo for Life Award nomination. The awards program honored hometown heroes doing extraordinary things in their communities. Alex's determination and unwavering support for pediatric cancer research earned her a Volvo for life Award at the 2003 ceremony in New York City. Despite her deteriorating health, Alex continued to raise money through her stands.
Shortly before her death in 2004, Alex set a remarkable goal: she wanted to raise $1 million to fight pediatric cancer. Following Alex's inspirational example, thousands of lemonade stands and other fundraising events began popping up around the country to support her efforts. Sadly, Alex died August 1 at the age of eight, having raised an amazing $700,000. Before she died, Volvo promised to help Alex reach her $1 million goal, and along with other sponsors, the company's employees and retailers did so in October of that year - by selling lemonade.
By the end of 2004, one little girl had made a world of difference, raising $1.5 million. To empower others to keep Alex's legacy alive, Volvo is seeking to raise more money through their $10 Contribution Program to fund cutting-edge research projects into new treatments and cures for pediatric cancer.
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Corp. of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at: www.volvocars-pr.com/, and follow Volvo's blog at: www.volvoblog.us/.
About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $55 million toward fulfilling Alex's dream of finding a cure, funding over 250 pediatric cancer research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit AlexsLemonade.org.
Record-breaking safety rating for the all-new Volvo V40 in Euro NCAP test
The all-new Volvo V40 has received the top rating of five stars in the Euro NCAP collision test. The overall result is the best ever recorded by the institute.
"A fantastic result. We are very proud to have one of the world's safest cars and we're taking yet another important step toward our 2020 target - that nobody should die or be seriously injured in a Volvo," says Thomas Broberg, Senior Technical Advisor Safety at Volvo Car Corporation.
As of 2009 European safety institute Euro NCAP presents an overall rating for each car model whose safety it tests. Separate tests are carried out in four different sub-categories, which are then ranked to produce an overall grade. The four categories are adults occupant protection, child protection, pedestrian protection and safety assist.
It is not only the overall result that is record-high. The all-new Volvo V40's protection for adults for was also the best result ever recorded in a test, no less than 98 percent. During the development of the all-new Volvo V40, the goal was to build in the same safety level as in larger cars. The holistic approach, a strong structure and systems such as the WHIPS whiplash protection system form the basis for the excellent result.
In the safety assist category, the Volvo V40 scores maximum points. "The new Volvo V40 was launched as the most intelligent and the safest car in its segment, and it is truly packed with active safety systems such as auto brake, Pedestrian Detection to shield pedestrians, Lane Keeping Aid which helps the driver stay within his or her lane, and BLIS which helps the driver detect vehicles in the offset rear ‘blind spot'," says Thomas Broberg.
In the pedestrian protection category too the Volvo V40 sets a new record. One important factor here is the innovative, unique pedestrian airbag. Sensors in the front of the car detect any contact with a pedestrian. A pyrotechnical charge releases the bonnet hinges and elevates the bonnet with the help of an airbag. The inflated airbag's cushioning effect combined with the increased distance to the hard components in the engine compartment help protect the pedestrian's head in any impact. The Euro NCAP description of the system says, among other things, that "the system worked well, the bonnet offering good protection in all areas likely to be struck by a pedestrian's head, making the V40 the first car to score maximum points in this area."
Volvo Car Corporation had already previously received the Euro NCAP Advanced Award for its City Safety system, which is fitted as standard in all versions of the V40. City Safety operates at speeds of up to 50 km/h, which is more than any other car manufacturer offers in similar systems.
"We work continuously on improving the already high safety level of our cars through ongoing research into the reasons behind road accidents and by gaining in-depth understanding of the results of actual collisions," says Thomas Broberg.
Volvo Car Corporation leads the way in car safety: risk of being injured in a Volvo reduced by 50 percent since year 2000
Volvo Car Corporation's determination to build the safest cars in the world has been acknowledged by several independent crash tests during the past year. These results come as no surprise to the company's safety experts.
"Our own, extensive accident data base shows that the risk of being injured in one of our latest car models has been reduced with around 50 percent since the year 2000. And we are working on new technologies that will bring the figure down even further," says Thomas Broberg, Senior Safety Advisor at Volvo Car Corporation.
Volvo Car Corporation's knowledge-driven approach to car safety is based on input from real-life traffic; including findings by the company's own Traffic Accident Research team, which has been operative for more than 40 years.
"A holistic approach and real-life traffic conditions are always the starting-point for our safety work. Our massive database with input from actual road accidents helps us focus on the areas where new technology creates significant results in real-life-traffic," says Thomas Broberg.
Auto brake results in fewer accidents
The efficiency of Volvo Car Corporation's approach has been highlighted several times recently.
- Earlier this year, the benefits of the City Safety technology were documented in an IIHS (Insurance Institute for Highway Safety) report, which stated a collision frequency reduction with up to 22 percent.
- A similar study by the Swedish insurance company Volvia shows that Volvos equipped with automatic braking are involved in 22 percent fewer rear end accidents than cars without auto brake.
- The final report from the EuroFOT research projects concludes that a car with adaptive cruise control and collision warning cuts the risk of colliding with the vehicle in front on a motorway by up to 42 percent.
Several top rating results
The effectiveness of Volvo's holistic approach to crash safety has also been confirmed by several independent tests.
- In the latest report from the Insurance Institute for Highway Safety (IIHS), the Volvo S60 earns the best rating in a new small offset frontal crash test in 40 mph (64 km/h).
- Last year, no less than five Volvo models - the C30, S60, S80, XC60 and XC90 - earned a IIHS Top Safety Pick.
Focus on assisting the driver
Future technologies include improvements of existing safety systems as well as new solutions. Volvo Car Corporation's present research focuses on three main areas:
- Autonomous Driving Support uses data from a camera and radar sensors to make sure that the car automatically follows the vehicle in front in a slow-moving queue.
- Intersection Support alerts and automatically brakes for crossing traffic when necessary.
- Animal Detection is designed to detect and automatically brake for large animals, such as elks and large stags.
Groundbreaking safety in the all-new V40
The all-new Volvo V40 is an excellent example of Volvo Car Corporation's ability to turn real-life traffic knowledge into groundbreaking technology.
It features Pedestrian Detection with full auto brake - as well as the improved City Safety, which now operates at speeds up to 50 km/h. Among the new features are world-first Pedestrian Airbag Technology, Lane Keeping Aid with haptic auto steering, Active High Beam and a Cross Traffic Alert radar system at the rear.
"The risk of being involved in an accident or being injured in a Volvo is continuously reduced. We keep on moving towards our safety vision that nobody should die or suffer serious injuries in a new Volvo car by the year 2020," concludes Thomas Broberg.