Concept Estate Wins Multiple ‘Car of the Show’ Awards in Geneva:
Volvo Cars’ 3rd concept car completes hat-trick
ROCKLEIGH, N.J. (March 10, 2014) - Volvo Cars has won a coveted ‘hat-trick’ of awards after its new Concept Estate concept car was named ‘Car of the Show’ by several international media.
Autoblog.com, the respected automotive online commentary site, stated: “You don't have to be a crazy car guy to appreciate that … Volvo is in the middle of a new golden era of automotive design right now." Publications in the UK and the Netherlands reserved similar praise on the Concept Estate, further cementing the car’s status as one of the stars of the 2014 Geneva Motor Show.
The award in Geneva follows Volvo Cars’ Concept Coupé being named ‘Car of the Show’ by a leading German automotive magazine at the 2013 Frankfurt Motor Show and the Concept XC Coupé receiving the prestigious ‘Eyes ON Design’ award at the 2014 Detroit Motor Show.
Global attention on Volvo’s concept cars has been intensifying as they provide the first significant clues as to how the all new and much-anticipated XC90 SUV and subsequent cars will both look and feel. The XC90 is due to be launched later this year.
The three consecutive awards underline the dramatic transformation currently underway at the Swedish car maker, overseen by Thomas Ingenlath, senior vice president design at Volvo Cars. The transformation is inspired by the simplicity, functionality and beauty that has become the hallmark of Scandinavian design.
The Volvo Concept Estate’s most striking interior design feature is its simplicity. Gone are the buttons of yesteryear to be replaced by a large tablet-like touch screen control panel in the center console, bringing the interior firmly into the 21st century.
“The basic idea is to organize controls and information in a perfectly intuitive and user-friendly way. Everything is exactly where you expect it to be, making the drive more enjoyable, efficient and safe,” says Ingenlath.
“Not having to deal with buttons and controls for a growing number of functionalities is like being freed from a pair of handcuffs,” says Robin Page, design director interior at Volvo Cars. “This has made it possible to build a beautiful interior architecture around the portrait screen. The concept car showcases how this user interface will be integrated in our new car generation.”
Apple and Volvo join forces
Building on the unveiling of Volvo’s new interior design and center console display, Volvo Cars and Apple Inc. announced in Geneva that the companies are joining forces to offer Volvo drivers full access to Apple’s widely used and hugely admired operating system in their own cars.
Via Apple CarPlay, the alliance enables the driver to experience and use the content of their Apple device through Volvo Cars’ center console touch screen display. The first Volvo to offer Apple’s operating system will be the all-new XC90 which will be introduced later this year.
Volvo Cars and Apple forge global alliance
Volvo Car Group (Volvo Cars) and Apple Inc. (Apple) are joining forces to make Apple’s widely-used and hugely admired operating system available to drivers, bringing together one of the world’s most progressive car companies and the world’s most famous technology company.
The alliance promises to transform the in-car experience. Called Apple CarPlay, the new service brings all the features and services familiar to iPad, iPhone or iPod users directly into the car via Volvo Cars' large center console touch screen display.
Volvo Cars enhances Apple’s capabilities by linking them to a specially-developed interface that allows drivers to use voice and steering wheel controls to access Apple features and services, ensuring the entire interaction is always safe and easy to use.
The interaction between Apple’s operating system and Volvo Cars' newly-designed in car software and interface promise to transform the look and feel of a car’s interior. Volvo Cars' interiors will be characterized by their simplicity and functionality, two qualities that unite both Volvo Cars and Apple.
“Apple’s clean and intuitive user interface is a perfect match with Volvo’s Scandinavian Design approach and our focus on fluid functionality,” says Håkan Samuelsson, President and CEO of Volvo Cars.
The first car to offer Apple CarPlay will be the all new XC90 SUV which will be introduced later in 014, one of the most anticipated cars of recent years, replacing the original XC90, which redefined the SUV and became the best selling model in Volvo Cars' history.
With Apple CarPlay, users will immediately recognize their basic iPhone applications, such as phone, messages, music and navigation. The initial offer also features third party audio apps including Spotify, the popular music streaming service.
Volvo Cars' portrait screen gives users the benefit of having both Volvo Cars and Apple content co-existing simultaneously, removing the need to switch between a dedicated car and iPhone screen.
Apple CarPlay integrates seamlessly with the Volvo Cars' new user interface. Visually, it becomes part of the on-board system, displaying well-known icons for Apple applications.
“iPhone users will feel completely at home in a new Volvo. We have created a wholly-integrated user experience in our large portrait-oriented touch screen that takes the in-car mobile device experience to a new level. That, coupled with the obvious driver safety benefits of an advanced voice control system like Siri, made Apple a perfect match for Volvo,” says Håkan Samuelsson.
Apple CarPlay allows connection of the device to the car through a Lightning cable – with Wi-Fi coming in the near future. The connection is based on a streaming H.64 video feed that returns user input from the touchscreen. Apple CarPlay will be available in forthcoming Volvo models based on the new Scalable Product Architecture (SPA), starting with the all-new Volvo XC90.
Volvo Cars' motorsport history reflected at Techno-Classica: "Volvos at Speed"
Five historic racing cars and one modern S60 Polestar track car will represent Volvo Cars´ motorsport history at the Techno-Classica expo in Essen, Germany when it opens its doors on 26 March. One of the cars is the PV544 which caught the whole world by surprise in 1965 by winning the Safari Rally with Joginder Singh, “The flying Sikh”, behind the wheel.
With almost 200,000 visitors from more than 40 countries, Techno-Classica is the world’s largest indoor expo for classic cars. It reflects the worldwide billion-dollar industry that has grown out of the passion for motoring history.
Techno-Classica clearly demonstrates how a growing number of car manufacturers have realised how important it is for their brand to showcase its history. Volvo Cars takes part in Techno-Classica for the 11th time this year
Volvo Cars’ theme for 2014 is motorsport – “Volvos at Speed.” Six cars will represent Volvo Cars´ success both in rallying and on the race track, from the 1960s until the present day.
At the Volvo booth visitors will be able to see:
- The winning car from the Safari Rally in 1965, a Volvo PV544. The car was driven by brothers Joginder and Jaswant Singh who represented the host nation, Kenya.
- A rally version of the Volvo 122S Amazon – an exact replica of the car that won the classic Acropolis Rally in Greece in 1965
- A Volvo 240 Turbo Group A, an original car from the period in the mid 80’s when Volvo enjoyed huge touring car racing success winning the European Championships in 1985
- A Volvo 850 Estate – the car that took Europe’s racing scene by storm in 1994 when it debuted in the prestigious British Touring Car Championship (BTCC). It was the first time a factory team turned an estate car into a serious racing contender.
- The winning car from the British Touring Car Championship in 1998 – a Volvo S40. In the hands of Swedish racing star Rickard Rydell, it was one of the most victorious cars in Volvo’s motorsport history.
- A Volvo S60 Polestar – a modern incarnation of Volvo Racing, and one of the winning cars from the Scandinavian Touring Car Championship in 2013.
Volvo Cars Heritage is heading Volvo Cars’ participation at Techno-Classica, and has the task of safeguarding and presenting Volvo’s history and rich heritage. Volvo Cars Heritage can be found in Hall 3, stand number 3.0-257.
For more information about Volvo’s classic cars, go to http://www.volvocars.com/heritage/ or https://www.media.volvocars.com/global/en-gb/models/heritage. You can also visit the Techno-Classica website at http://www.siha.de/