Volvo Announces Newest Polestar Performance Packages
Upgrade Now Available for 2011, 2012 XC60, S60 and XC70 T6
ROCKLEIGH, N.J. (Nov. 28, 2011) - Expanding on its recent announcement of performance packages for certain models with T5 engines, Volvo Cars of North America (VCNA) today announced factory-authorized performance tuning software for several additional Volvo models will be available next week at Volvo retailers across the country.
The next wave of Polestar performance software packages will be available for 2011-2012 XC60, S60 and XC70 fitted with a T6 engine. The T6 performance software package carries an MSRP of $1,495 installed and goes on sale nationwide Dec. 5.
The T6 Polestar software package adds 25 horsepower and 30 lb.-ft. of torque, bringing the three carlines to 325 horsepower and 355 lb.-ft. of torque. Equally impressive is that the added power does not affect fuel consumption, as the efficient tuning of the engine only increases the power output when it is needed.
"Just a few weeks after announcing the performance package for select T5 models, we have already received tremendous feedback from our customers," said Chris Dauerer, VCNA's vice president of customer service. "With Polestar, we are able to deliver our performance-minded customers the enhanced driving package they have been looking for now across a variety of our carlines."
Currently, the Polestar performance software package is also available for the following carlines:
- XC60 T6 R-Design (MY2011-2012)
- C30 T5 (MY2008-2012)
- C70 T5 (MY2008-2012)
- S40 T5 (MY2008-2011)
Polestar Performance with its headquarters in Gothenburg, Sweden, is Volvo Car's official Motorsport and Performance Partner. Polestar has collaborated with Volvo since 1996 and is currently responsible for all of Volvo's major undertakings in motorsport. Since 2009 Polestar also develops Performance optimization software for Volvo cars. In 2011 Polestar products are sold and installed by Volvo dealers in 15 countries.
For more information please refer to http://www.polestar.se/
Volvo shimmers once more in Summit Entertainment's The Twilight Saga: Breaking Dawn - Part 1
The Twilight Saga is back! - And once again there are vampires, werewolves and - a Volvo.
Summit Entertainment's "The Twilight Saga: Breaking Dawn - Part 1", the fourth movie in The Twilight Saga, is currently in theatres and with a third different Volvo. Following in the tire prints of the Volvo C30 and Volvo XC60 comes Edward Cullen's new Volvo of choice - a Saville Grey metallic Volvo S60 T6 R-design - an inspired choice, as this is the latest production version of the car that he drives in the books.
Volvo Car Corporation is delighted that its association with The Twilight Saga continues and once again is supporting the movie launch with a global campaign. From North America to South America, across Europe, S Africa and Australia there have been a series of competitions seeking to engage The Twilight Saga fans.
In particular, fans in a number of countries have been invited to enter a local Facebook contest to showcase what they would wear to Edward and Bella's wedding, with submissions posted and voted upon, with the most popular entrant winning tickets to 'The Twilight Saga : Breaking Dawn - Part 1'.
And, in the Volvo "Journey to the Wedding" game, participants in different countries around the world have a chance to win a Volvo S60 R-Design just like Edward's, and also a trip for two to Rio de Janeiro where they will get to follow in the footsteps of Edward and Bella in The Twilight Saga: Breaking Dawn - Part 1, including a stay at the same house where they spent their honeymoon. Once more the Volvo Twilight Saga-inspired online activity is capturing the interest and imagination of thousands of fans.
"Volvo is delighted to have an authentic role in The Twilight Saga" says Paul Walder, Global Marketing Investment Manager at Volvo Cars Headquarters in Gothenburg, Sweden. "We love the passion and the loyalty of the fans and have set out to help them to immerse themselves in the story, whilst also reminding them along the way of course that Edward has great taste in cars. This is an excellent way for us to reach out to a discerning group of existing customers, potential customers and influencers, many of them younger than who Volvo has traditionally attracted. The Twilight Saga has helped us to show them that Volvo is a truly modern luxury car brand".
Edward's S60 in the movie is a Saville Grey metallic T6 R-Design, all-wheel drive with an automatic transmission and features off-black leather interior, 18-inch diamond-cut Xion alloy wheels, sport chassis, active dual Xenon headlights, rear spoiler, climate package, multimedia package, BLIS (Blind Spot Information System) and keyless drive.
Volvo Car Corporation claims green leadership through focus on four-cylinder engines and smart electrification
Efficiency and electrification are the key drivers when Volvo Car Corporation takes the lead in the quest for green motoring and superior fuel economy.
"We claim environmental leadership through groundbreaking initiatives within smart electrification and downsizing our conventional powertrains to four-cylinder engines solely," said Stefan Jacoby, President and CEO of the Volvo Car Corporation at a press gathering in connection to Los Angeles Auto Show 2011.
Volvo Car Corporation is already in the lead among European carmakers when it comes to reducing carbon dioxide emissions. This is shown in the annual analysis presented by the European Federation for Transport and Environment (T&E).
Volvo Car Corporation outperformed Europe's eight largest car manufacturers in 2010 by cutting overall CO2 emissions with no less than 9 percent.
"This excellent result is the outcome of a dedicated environmental focus under our "DRIVe Towards Zero" banner. One third of our research budgets is earmarked for reducing CO2 emissions. Our new, upcoming engine range will ensure that we continue to beat our toughest competitors when it comes to fuel economy," said Stefan Jacoby.
Four-cylinder size with six-cylinder performance
The new engine range, VEA (Volvo Environmental Architecture), consists solely of four-cylinder engines, which in certain configurations will benefit from enhanced performance through electrification or other spearhead technology, such as kinetic flywheel drive.
"It is time for the automotive industry to stop counting cylinders. Focusing on four-cylinder engines is a perfect way to improve fuel economy without compromising driving pleasure or performance," Stefan Jacoby commented and added:
"We will offer customers four-cylinder engines with higher performance than present six-cylinder units. And they will have better fuel economy than the current generation of four-cylinder engines."
Smart electrification initiatives
VEA includes a range of direct-injected gasoline engines and common rail diesels that improve fuel economy with up to 35 percent. Certain engines will gain added performance via hybrid drive or other spearhead technology.
Volvo Car Corporation's leadership within smart electrification also includes the Volvo V60 Plug-in Hybrid, which reaches its first European customers in autumn 2012. It is the world's first diesel-powered plug-in hybrid, giving owners an electric range of 30 miles (50 km) and over 120 miles per U.S. gallon (1.9 l/100 km) in hybrid mode.
Deliveries of a limited fleet of the C30 Electric have started during 2011. The car has an all-electric range of up to 95 miles (150 km).
"All of our energy-efficient technologies have the same uncompromising approach. Our customers must be able to be environmentally conscious and still enjoy the pure pleasure of owning a luxury car with full driving pleasure and world-class Volvo safety," Stefan Jacoby concluded.