Performance Software from Polestar Available on Select Volvo Models
Upgrade for C30, C70 and S40 from model year 2008 and later.
ROCKLEIGH, N.J. (Nov. 7, 2011) - For the first time, factory-authorized performance tuning software for several Volvo models becomes available next week at Volvo retailers across the country, it was announced today by Volvo Cars of North America (VCNA).
Polestar, Volvo's Swedish-based performance partner, has developed tuning software for C30, C70 and S40 carlines fitted with a T5 engine, model year 2008 and newer. With an MSRP of $1,295 installed, the tuning package goes on sale Nov. 14 and adds a powerful 23 hp and 29 lb.-ft. of torque to the respective models. The power boost is realized by increasing airflow into the combustion chambers and advancing spark timing.
Polestar has been Volvo Car Corp.'s official partner since 1996, and has been optimizing cars for racing for several years. Now, it's adding its muscle to the U.S. market.
"Our performance-oriented customers have told us they wanted a tuning option for their vehicles," said Chris Dauerer, VCNA's vice president of customer service. "With Polestar, we are able to unlock the power potential of our engines which leads to impressive acceleration and a more memorable driving experience - not to mention it adds value to the vehicle."
Polestar also optimizes the power and torque without affecting fuel consumption. This is possible thanks to Polestar's efficient tuning of the engine, which only increases the power output when it is needed. The package also retains the original manufacturer warranty, so customers no longer need to take risks with "chip tuning" to achieve a more powerful driving experience.
Additionally, the performance software package for V50 AWD with manual transmission will be available soon.
Volvo C30, XC70 and XC90 win 2011 Motorist Choice Award
C30 wins Fun to Drive, XC70 is the top Cargo Hauler and XC90 takes the Kid Friendly category
ROCKLEIGH, N.J. -- Automotive industry research companies, IntelliChoice and AutoPacific, have announced the 2011 Motorist Choice Awards. Volvo was named the top vehicle in three of the premium categories: C30 in Fun to Drive, XC70 in Cargo Hauler and XC90 in Kid Friendly.
Now in its sixth year, this award series is designed to recognize those vehicles that deliver the compelling combination of high consumer satisfaction and lower than expected ownership costs over time. This year, IntelliChoice and AutoPacific continued categorizing the winners into a collection of 15 popular lifestyle segments that shoppers could easily identify with, including categories such as "Active Lifestyle", "Cosmopolitan", "Head Turner", and "People Mover". The category winners covered two market segments, Popular and Premium.
The Motorist Choice Awards combine complementary analysis from both firms into one set of accolades representing vehicles that earn high marks on both sets of criteria. Fifteen unique vehicle categories were defined by the needs and usage sought by new vehicle buyers and named appropriately based on recommendations from a panel of consumers. The firms then determined winners in the Popular and Premium brand groupings. This methodology provides a superior means of evaluating Best in Class vehicles that align consumer shopping patterns with probability for both satisfaction and value.
The C30 was awarded a 2010 Motorist Choice Award winner in the then "Cute" category.
Volvo Ocean Race set fair for 12th edition in 2014-15
The 12th edition of the Volvo Ocean Race will take place in 2014-15 after Volvo Car Corporation and Volvo Group today reaffirmed their long-term commitment to the world's premier offshore sailing event.
Volvo Ocean Race CEO Knut Frostad announced the broad timetable just as the fleet prepared for the opening in-port race in the 2011-12 edition, starting in Alicante, Spain.
Flanked by Volvo Car Corporation CEO Stefan Jacoby and Volvo Group CEO Olof Persson, Frostad said the next race would begin in the autumn of 2014 in Alicante, where the race has been based since 2010.
"Volvo Cars and Volvo Group have pledged their long-term support for the event," said Frostad, a four-time veteran of the race and CEO since 2008. "They trust us and we trust them.
"At a time when many sports events are struggling to survive in one of the toughest economic climates in living memory, the future of the Volvo Ocean Race is looking very healthy.
"A large part of the secret of our success is that the event is owned by Volvo Car Corporation and Volvo Group and forms a central part in both companies' marketing strategy."
Persson said the race showcased important values for the two companies.
"There are many reasons for being the owner of the Volvo Ocean Race," Persson said. "The adventure, technology, teamwork and the constant pursuit of perfection - it all reflects the work we do within Volvo Group and Volvo Car Corporation.
"Equally important is the opportunity to meet customers at the different stopovers. Here we have the time to really sit down and discuss their business and future needs."
Volvo Car Corporation President and CEO Jacoby said: "Volvo Ocean Race is an important tool in our marketing strategy, aiming to build our brand attraction and consideration to buy.
"The global reach of the Volvo Ocean Race makes it a fantastic commercial platform to build close customer relations. The race gives us extremely good return on investment in terms of media exposure, increased brand awareness and incremental sales."
Six teams are contesting the 2011-12 race, which is widely expected to be the closest in its 38-year history.
Frostad's announcement came after the Volvo Ocean Race revealed that a record 66 broadcasters around the world have so far signed up to follow the 11th edition, reaching 550 million households.
"Right now, I'm concentrating on 2011-12 which I believe will be the most thrilling we've ever had," Frostad said. "I'm just excited that this race just keeps getting better and better in every aspect.
"We intend to bring the drama of a race which stretches its competitors to breaking point day in, day out to a far bigger audience than ever before. We believe we will win new converts to this great sport of ours with our coverage."
The first offshore leg of the 2011-12 race begins on November 5, when the fleet sets off for Cape Town in South Africa. The six teams will visit Abu Dhabi (UAE), Sanya (China), Auckland (New Zealand), Itajaí (Brazil), Miami (United States), Lisbon (Portugal) and Lorient (France) before finishing in Galway (Ireland) in July 2012.
The six teams contesting the race are: Abu Dhabi Ocean Racing, CAMPER with Emirates Team New Zealand, Groupama sailing team, PUMA Ocean Racing powered by BERG, Team Sanya and Team Telefónica.