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Volvo Cars of Canada announces availability, pricing of V60 Sportswagon
TORONTO, ON (Nov. 26, 2013) – Volvo Cars of Canada Corp. is excited to announce the availability and official pricing of the 2015 Volvo V60 Sportswagon. Already a success story in other parts of the world, it will be arriving in Canadian showrooms January 2014.
The whole Canadian Volvo community has been waiting for the return of a Sportswagon since the V70 took its final bow with the 2010 model year. It has been a recurring demand from enthusiasts and journalists alike.
60 years of Wagons
While the V60 follows the rich heritage of safety and utility that Volvo has always stood for, it also marks a bold departure - featuring intuitive technology, stirring performance, dynamic handling and a luxurious interior that offers a true premium experience.
The V60 is the ideal blend of function and versatility, offering a spirited and rewarding driving experience that no SUV can. And of course, the V60 R-Design delivers a heart-thumping 325 horsepower, calling out to those V70R drivers ready to make a change. Responding directly to market demand and the enthusiastic requests from an incredibly loyal fan base, Volvo Canada President and CEO Marc Engelen championed the cause to offer the elegant V60 Sportswagon to Canadians.
“The no-compromise V60 Sportswagon makes perfect sense for the Canadian premium car buyer,” says Marc Engelen President and CEO Volvo Cars of Canada Corp. “We believe that it fills an unsatisfied niche in the market by offering sleek Scandinavian design, stirring performance, dynamic handling, intuitive technology and world-first safety technology like Pedestrian and Cyclist Detection.”
It’s a no-compromises car that provides all of the great new features launched with the 2014 model year, along with a bold new look for a Sportswagon by Volvo. While the V60 trim and option offer follows closely to the S60, there is one important difference; the V60 pricing outlined above includes a standard sunroof.
Starting MSRP by model:
- V60 T5 VEP FWD 245 hp $ 39,800 - June 2014
- V60 T5 AWD 250 hp $ 41,800 - January 2014
- V60 T6 AWD 300 hp $ 46,050 - January 2014
- V60 R-Design 325 hp $ 50,950 - January 2014
Customers who reserve their Volvo V60 Sportswagon by January 16, 2014 will receive a $1,000 bonus to be used towards options, Volvo accessories or purchase price.
Pedestrian and Cyclist Detection – a world first
Since the first wagon, safety has always been a priority. New advanced software, including more rapid vision processing, has made it possible to extend the present detection and auto brake technology to cover also certain cyclist situations. The world-first Pedestrian and Cyclist Detection with Full Auto Brake can detect and alert the driver of a potential accident, with the ability to automatically apply full braking force if the driver fails to respond and a collision is imminent. The new functionality is an enhancement of the present detection and auto brake technology. All cars equipped with Pedestrian Detection will also incorporate Cyclist Detection.
"As a leader in automotive safety, we have been first in the industry with all detection and auto brake technologies, from the first-generation brake support in 2006 to Pedestrian Detection with Full Auto Brake in 2010," adds Engelen.
Combining camera and radar
Pedestrian and Cyclist Detection with full auto brake consists of a radar unit integrated into the car's grille, a camera fitted in front of the interior rear-view mirror and a central control unit. The radar's task is to detect objects in front of the car and to determine the distance to them. The camera determines the type of the objects. Thanks to the dual-mode radar's wide field of vision, pedestrians and cyclists can be detected early on. The high-resolution camera makes it possible to spot the moving pattern of pedestrians and cyclists. The central control unit continuously monitors and evaluates the traffic situation.
Volvo Cars of Canada Corp. is part of the Volvo Car Group of Gothenburg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 38 Volvo automobile retailers across the country. The S60 and XC60 are among only 18 vehicles that were awarded the prestigious new Top Safety Pick+ by IIHS (Insurance Institute for Highway Safety). Volvo Cars is committed to Vision 2020, our goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
Volvo Cars returns to Tokyo with new design language
Volvo Car Group at the 203 Tokyo Motor Show:
The Volvo Concept Coupé will be the centre of attention when Volvo Car Group (Volvo Cars) returns to the Tokyo Motor Show this November, as the company introduces its new design strategy to customers and media around the globe. Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars, and Thomas Ingenlath, Senior Vice President Design at Volvo Cars, will also attend the event’s press days on November 20 and 21.
Volvo Cars attends the Tokyo Motor Show this year for the first time in seven years, a sign of the growing importance of the Japanese market for Volvo Cars and the company’s strong momentum in the country. Volvo sales in Japan so far this year have been extremely strong, with sales up over 25 per cent compared to 2012 and at a level not seen since the late 1990s. Japanese customers have especially warmed to the Volvo V40, which was awarded the prestigious 2013 Imported Car of The Year award by the Automotive Researchers and Journalists Conference of Japan this month.
The rapid transformation of Volvo Cars is also highly evident in the Volvo Concept Coupé, which was first shown during the 2013 Frankfurt Motor Show in September. The Volvo Concept Coupé showcases the capability of the company’s new Scalable Product Architecture, as well as the new, highly efficient four-cylinder Drive-E powertrains (formerly known as VEA) that are already now available in six Volvo models.
Volvo Cars’ strategy is to use electrification to create the most powerful versions in the Drive-E engine family, taking power figures up into V8 territory. The Volvo Concept Coupé is equipped with Volvo Cars’ ingenious plug-in hybrid technology. A high-performance petrol engine teamed with an electric motor on the rear axle gives the Volvo Concept Coupé a total output of about 400 hp and over 600 Nm of torque.
The Volvo Concept Coupé is the first in a series of three concept cars that demonstrate the new design direction of Volvo Cars and paves the way for the introduction of the all-new XC90 in 2014.
“We are creating a new product portfolio that blends a strong heritage with innovative technology and emotional design. Every core area is brought into a new dimension, also injecting more emotion into the rational properties that are the heart and soul of Volvo,” says Lex Kerssemakers.
“The Volvo Concept Coupé shows what you can expect from our new architecture: the confident stance, the proportions and the most prominent design signatures. Even though the all-new XC90 is a different type of car, you will recognise the connection instantly,” says Thomas Ingenlath.
New Volvo XC70 D5 AWD receives top marks from Swedish police
Specially developed new chassis underpins Volvo Cars ambitions in global police car market
Following the development of a special, new chassis for police cars, Volvo Cars is now actively targeting a significant increase of its sales of police cars around the globe. The qualities of the new chassis were recently underlined when the Swedish Police designated the 2014 Volvo XC70 D5 AWD as the best car in its fleet after exhaustive tests, with an overall score of nine out of ten.
"The vehicle fleet of the Swedish police is subject to among the most stringent demands in the world and the Volvo XC70 D5 AWD is the best police car we have ever offered. We see a clear opportunity to increase our sales on a number of markets, both in markets where we previously had a presence as well as in entirely new markets," says Ulf Rydne, Business Manager Commercial Vehicles at Volvo Car Special Vehicles and Accessories, where Volvo police cars are developed.
Currently Volvo Cars sells between 500-600 police cars every year. Most of them are sold in Sweden, where Volvo Cars has close to 90 per cent of the market, but Volvo police cars can also be found in the UK, Belgium, the Netherlands and Switzerland. “With our new model year 2014 cars with the new chassis, we have an even wider product range and we believe we can double our sales numbers in the coming years. Already now, we are in discussions with at least a dozen different police forces around the globe: seven in Europe, two in the Americas and three in Asia. And we are determined to add more to that list,” says Ulf Rydne.
Volvo Cars will continue to offer fully-equipped police cars like it has done for many years. “However, with our new chassis we now also have the possibility to offer police forces a ‘base’ car with only a specially developed chassis,” explains Ulf Rydne. “Police forces can then equip their police cars according to local demands. This approach makes our police cars attractive to a much broader target group, because it allows us to compete on price as well as on quality.”
The new police car chassis has been changed in a number of aspects, including the introduction of new anti-roll bars, shock absorbers and springs. The cars are also subjected to a large number of verification drives on all types of road surface: for example, cars are taken on high-speed driving tests on the German autobahns, winter road driving in northern Sweden, as well as high-friction driving in Spain. Volvo Cars is one of few car manufacturers that have developed a special chassis for police cars.
“We have been working on the development of a new chassis for almost a year. We realised that it was necessary,” says Ulf Rydne. “The weight of police cars is increasing, which requires a stable chassis, and we were approaching the limit. Police forces need a car that performs predictably and does not offer any surprises. That is why we develop our police cars in close cooperation with the Swedish police, who are involved throughout the product development phase. That way, we get first-hand insight into the demands placed on a police car," says Ulf Rydne.
Already last year the XC70 D5 AWD was voted the most popular police car among Swedish police officers, due to its comfort, safety and flexibility. But a recent test by the National Police Board in Sweden of the XC70 D5 AWD with its newly developed chassis resulted in the highest overall grade of all six car makes used by Swedish police. The Volvo XC70 D5 AWD scored ten out of ten in emergency driving and booked an overall score of nine out of ten in the test, that also covers noise, comfort, stability, elk and braking tests and evasive manoeuvres. Driveability, engine performance as well as cornering and braking stability were some of the features highlighted in the test report.
“Unlike in many other countries, the police car is seen as a workplace in Sweden, which means it has to meet very strict demands,” says Ulf Rydne. “So when our car is seen as the best in the Swedish police fleet, it is no wonder that other police forces around the globe are also interested in our offering. Because it has been developed with Swedish standards in mind, the basic quality of the car is excellent.”
Volvo police cars are first built on the production line in the Torslanda factory, and then equipped as police cars in an integrated production process. The process of converting a car into a police car takes around 45 hours. Production for the 2014 model year with the new chassis will commence in late November, with the first new police cars being delivered at the start of next year.