Volvo Car Group releases new edition of award-winning child safety manual
Volvo Car Group (Volvo Cars) has released the third edition of the company’s book ‘Children & Cars – a Safety Manual’. The award-winning manual helps parents all over the world make sure that their children travel safely in the car. The new child safety manual is available at Volvo dealers globally and can also be downloaded here.
Volvo Cars presented its first rear-facing child seat concept already back in 1967 – and the pioneering work to protect the youngest and most vulnerable occupants in the car has evolved ever since.
The target group for child safety information is growing continuously. Every minute, somewhere in the world, there are new parents putting their precious newborn child in the car for the first time.
“Actually, a child makes its first car trip long before it is born. So our child safety manual describes how pregnant women as well as children of all ages can travel as safely as possible,” says Prof. Lotta Jakobsson, Senior Technical Specialist Safety at Volvo Cars Safety Centre. She adds: “Giving parents easy access to useful information about child safety is a natural part of Volvo Cars’ human-centric approach. Tragedies involving children in cars are often due to lack of knowledge.”
The importance of spreading the word has been acknowledged by customers and society over the years. Volvo Cars’ child safety manual has been awarded several prizes, including the Swedish Publishing Award in 2007.
Rear-facing position safest
Urging parents to have small children travelling in a rear-facing seat remains a core principle also in the latest edition of ‘Children & Cars – a Safety Manual’.
“A child's head is big and heavy relative to its body. Since the vertebrae and muscles of the neck are not fully developed, the consequences can be severe for a young child facing forward in a frontal collision,” explains Lotta Jakobsson. “That is why we advise parents to position the child rear-facing until at least three years of age,” she adds.
Integrated booster cushions
The forward-facing child should still use a child restraint system developed for its age. A belt-positioning booster accommodates these needs. This helps positioning the lap belt over the thighs, not against the child’s belly, in order to help provide safe travelling also for the child. Ingenious, integrated two-stage child booster cushions are available for several new Volvo models.
“Promoting child safety is an important part of our safety work. We keep moving towards our aim that by 2020 no one should be injured or killed in a new Volvo. Our long-term vision is that cars should not crash,” says Lotta Jakobsson.
2014 Volvo XC90 Earns TOP SAFETY PICK+ in IIHS Crash Tests
Luxury SUV embodies real-life crashworthiness and Volvo’s longtime commitment to safety
ROCKLEIGH, N.J. (Nov. 6, 2013) – In a testament to Volvo’s longtime commitment to passenger protection, the 2014 Volvo XC90 luxury SUV earned a TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS), the Institute’s top safety award.
To earn TOP SAFETY PICK+, a vehicle must pass a series of crashworthiness evaluations, including the small overlap front test — a real-life scenario that replicates what happens when the front corner of a vehicle strikes another vehicle or an object.
“Small overlap collisions at high speeds are often very severe,” noted Adam Kopstein, safety and compliance manager for Volvo Cars of North America. “For decades, Volvo's research testing has addressed these crash scenarios because our commitment to safety is at the core of our values.”
In its evaluation of the XC90’s performance, IIHS noted:
- Good structural performance in the small overlap front test
- Low risk of any significant injuries in a crash of high severity
- Side torso and side curtain airbags both deployed.
“The XC90’s structural performance was good in the small overlap front test, and the driver’s space was maintained well,” said IIHS in a released statement. “While many vehicles have had to undergo significant structural changes to earn good ratings in the small overlap test, the XC90 has had the same basic platform since 2003.”
Since its launch, Volvo’s XC90 luxury SUV has won acclaim from legions of satisfied customers while receiving many awards internationally. The XC90 upholds a legacy of safety, such as its pioneering introduction of the world’s first Roll Stability Control.
An all-new XC90 will debut at the end of 2014 and go on sale in early 2015. It will feature Volvo’s next-generation safety and driver-support technologies, including Pedestrian Detection in Darkness and Road Edge and Barrier Detection with Steer Assist.
“In a competitive marketplace where every brand tries to stake its own claim to safety, Volvo continues to affirm our leadership,” said Volvo Cars of North America President and CEO Tony Nicolosi. “We very much appreciate the attention IIHS gives to real-life scenarios such as small overlap collisions and are proud of the XC90’s performance.”
The XC90 is the third Volvo model to earn the TOP SAFETY PICK+ accolade since the Institute began testing for small overlap protection in 2012. The 2013 Volvo S60 luxury sedan and 2013 XC60 crossover each earned the prestigious honor during earlier tests.
Volvo Car Group starts series production of the Volvo S60L at Chengdu manufacturing plant
Volvo Car Group (Volvo Cars) this week officially started series production of the Volvo S60L at its manufacturing plant in Chengdu, China. The production start is another important milestone in Volvo Cars’ transformation journey and the establishment of China as the company’s second home market.
The first car to roll off the production line was a Seashell-coloured Volvo S60L. The Volvo S60L is a long wheelbase version of the Volvo S60 specifically aimed at the Chinese market and will makes its official debut at the Guangzhou Motor Show on November 21.
Since the launch of its China Growth Plan in 2011, Volvo Cars has booked great progress in China and starting series production in the Chengdu plant is the latest proof point of this rapid expansion. Growing its business in China and establishing China as its second home market are important elements of Volvo Cars' long-term strategy and business plan, as the company aims to sell 800,000 cars globally.
Sales development in China has been strong this year, with retail sales so far up over 40 percent compared to 2012. This means Volvo Cars is growing considerably faster than the market in China. Like in other key markets around the globe, Chinese sales are driven by the XC60, S60 and V60 models, while the Volvo V40 has also been received very well by Chinese customers. Volvo cars are currently sold at over 150 dealerships in China, up from around 100 dealerships two years ago.
The engine plant in Zhangjiakou has also become operational this autumn and delivers engines to the manufacturing plant in Chengdu. In total, Volvo Cars currently has over 2,000 employees in China, around half of which work at the Volvo Cars China headquarters in Shanghai.
“We are truly firing on all cylinders in China,” says Lars Danielson, Senior Vice President Volvo Cars China Operations. “The official start of series production in Chengdu is only the latest of many milestones we have achieved in recent years. Helped by our strong product portfolio, our highly competent organization in China is determined to book many more successes in the future and the outlook for Volvo Cars in China is indeed very bright.”
About the Volvo Cars manufacturing plant in Chengdu
The plant is located in the Chengdu Economic and Technological Development Zone, south east of the Chengdu city centre, on a plot area of 500,000 square meters. Currently, the plant employs approximately 1,200 blue and white-collar workers. Annual production capacity of the plant is 120,000 cars, corresponding to a line speed of 30 cars per hour throughout two work shifts per working day. Volvo Cars' global manufacturing and quality standards have been the base and starting point while planning the plant in Chengdu. This ensures that the cars produced in Chengdu are of exact the same quality as the Volvo cars produced in Europe. For more in-depth information about the Chengdu plant, click here.