Volvo Cars' motorsport history reflected at Techno-Classica: "Volvos at Speed"
Five historic racing cars and one modern S60 Polestar track car will represent Volvo Cars´ motorsport history at the Techno-Classica expo in Essen, Germany when it opens its doors on 26 March. One of the cars is the PV544 which caught the whole world by surprise in 1965 by winning the Safari Rally with Joginder Singh, “The flying Sikh”, behind the wheel.
With almost 200,000 visitors from more than 40 countries, Techno-Classica is the world’s largest indoor expo for classic cars. It reflects the worldwide billion-dollar industry that has grown out of the passion for motoring history.
Techno-Classica clearly demonstrates how a growing number of car manufacturers have realised how important it is for their brand to showcase its history. Volvo Cars takes part in Techno-Classica for the 11th time this year
Volvo Cars’ theme for 2014 is motorsport – “Volvos at Speed.” Six cars will represent Volvo Cars´ success both in rallying and on the race track, from the 1960s until the present day.
At the Volvo booth visitors will be able to see:
- The winning car from the Safari Rally in 1965, a Volvo PV544. The car was driven by brothers Joginder and Jaswant Singh who represented the host nation, Kenya.
- A rally version of the Volvo 122S Amazon – an exact replica of the car that won the classic Acropolis Rally in Greece in 1965
- A Volvo 240 Turbo Group A, an original car from the period in the mid 80’s when Volvo enjoyed huge touring car racing success winning the European Championships in 1985
- A Volvo 850 Estate – the car that took Europe’s racing scene by storm in 1994 when it debuted in the prestigious British Touring Car Championship (BTCC). It was the first time a factory team turned an estate car into a serious racing contender.
- The winning car from the British Touring Car Championship in 1998 – a Volvo S40. In the hands of Swedish racing star Rickard Rydell, it was one of the most victorious cars in Volvo’s motorsport history.
- A Volvo S60 Polestar – a modern incarnation of Volvo Racing, and one of the winning cars from the Scandinavian Touring Car Championship in 2013.
Volvo Cars Heritage is heading Volvo Cars’ participation at Techno-Classica, and has the task of safeguarding and presenting Volvo’s history and rich heritage. Volvo Cars Heritage can be found in Hall 3, stand number 3.0-257.
For more information about Volvo’s classic cars, go to http://www.volvocars.com/heritage/ or https://www.media.volvocars.com/global/en-gb/models/heritage. You can also visit the Techno-Classica website at http://www.siha.de/
Volvo Car Group at the 2014 Geneva Motor Show
2014 will be a year of growth and profitability: CEO
Volvo Car Group (Volvo Cars) has turned around a SEK577m first half loss in 2013 and will report a full year operating profit when it announces its results later this month, said Håkan Samuelsson, President and CEO.
Full details of the factors behind the turnaround will be announced on March 21 when the unlisted company releases its full year results.
The growth story will continue in the coming year. Volvo Cars expects to sell “a good” 5 per cent more cars than the 427,840 sold in 2013, driven by steady growth in key markets and an improved product offer, said Mr Samuelsson.
“2014 will be a year of growth. Our transformation journey is well underway and the initial effects of our SEK75bn investment drive are now starting to show,” said Mr Samuelsson. “We are profitable, we have the first of several cars on our SPA architecture coming up with the all-new XC90 and sales will grow in 2014.”
Volvo’s two largest markets are the US and China. In China, Volvo Cars will build on a strong sales performance in 2013, when sales rose 45.6 per cent to 61,146 cars. New models like the S60L and the sales start of the V40 Cross Country as well as a further expansion of the dealer network will support Volvo Cars’ continued growth in China.
In the US, Volvo Cars will have an improved customer offer with a line of fully refreshed S60, XC60, XC70 and S80 models, the sales start of the V60 sports wagon and the roll-out of the highly efficient Drive-E powertrains. Global Volvo Cars sales for the first two months of 2014 rose by 3.6 per cent.
The Volvo Concept Estate
At the Geneva Motor Show, Volvo Cars officially debuts the Volvo Concept Estate, the third and final concept car that showcases the new design direction developed under Senior Vice President of Design, Thomas Ingenlath.
While continuing the exterior design language established in the Volvo Concept Coupé and the Volvo Concept XC Coupé, the centerpiece of the Concept Estate is the interior design and the new centre console touch screen display. The touch screen replaces the traditional array of buttons and controls in the centre stack with one sleek control panel and simplifies and enhances the way Volvo drivers operate their cars.
Volvo Cars has been on a winning streak with its concept cars. The Concept Coupé was named ‘Car of the Show’ by a leading German auto magazine at the 2013 Frankfurt Motor Show, while the Concept XC Coupé received the prestigious EyesON Design ‘Best Concept Car’ award at the 2014 Detroit Motor Show.
Global attention for Volvo Cars’ concept cars has been intensifying as they provide the first significant clues as to how the company’s all-new and much-anticipated XC90 SUV and subsequent cars will look. The XC90 is due to be launched later this year.
Volvo brings Apple CarPlay to the all-new Volvo XC90
Building on the unveiling of Volvo Cars’ new interior design and centre console display, Volvo Cars and Apple Inc. announced in Geneva that the companies are joining forces to offer Volvo drivers full access to Apple’s widely-used and hugely admired operating system in their own cars.
Called Apple CarPlay, the new service brings all the features and services familiar to iPad, iPhone or iPod users directly into the car via Volvo Cars' large centre console touch screen display. The first Volvo to offer Apple CarPlay will be the all-new XC90.
Class-leading Drive-E powertrains available in V40
Geneva also means a world premiere for Drive-E powered Volvo V40 and V40 Cross Country models. The V40 and V40 Cross Country can now be equipped with a 245 hp petrol turbo T5 engine or a 190 hp turbo diesel D4 engine, taking the V40 series to a new dimension in terms of efficient driving pleasure. The CO2 emissions of the 190 hp Volvo V40 D4 with manual gearbox are now down to a mere 85 g/km – an offer no competitor is even close to matching. From May 2014, Drive-E powertrains will be available in all new Volvo models except the XC90.
Other product launches in Geneva include the Volvo V70 and XC70 Edition and the fifth generation of the sailing-inspired Volvo Ocean Race Edition models. The Volvo Ocean Race package is available on the Volvo V60, V40, V40 Cross Country and XC60 and includes special colours, wheels and interior details. The V70 and XC70 Edition are designed for customers with a taste for a more dynamic look and handling and have a number of special interior and exterior design features.
Design and Technology at Heart of Volvo Car Group’s New in-car Experience
Sleek Scandinavian design and intuitive technology to reinvent the car interior
ROCKLEIGH, N.J. (Feb. 27, 2014) - Volvo Car Group will use the Geneva Motor Show to reveal its new in-car control system, which is designed around a large tablet-like touch screen that will simplify and enhance the way drivers operate their cars.
The touch screen replaces the traditional selection of buttons and controls in the center stack with one clean and sleek control panel. It will blend established tablet functionality, such as swiping and pinching, with new solutions that are specially designed for the in-car environment. It also interacts with the digital instrument cluster in front of the driver.
“The basic idea is to organize controls and information in a perfectly intuitive and user-friendly way. Everything is exactly where you expect it to be, making the drive more enjoyable, efficient, and safe,” says Thomas Ingenlath, senior vice president design at Volvo Car Group.
This groundbreaking driver experience will be introduced in the next car generation, starting with the all-new Volvo XC90 later in 2014.
“The new user interface is designed to create a smooth, logical and safe interaction between the driver and the car,” says Ingenlath. “This goes far beyond just putting a large tablet in the center of the dashboard. We have created a digital environment that is fully integrated in the car.”
Logical stack of four ‘tiles’
The layout on the portrait screen can be described as a stack of flexible "tiles," each displaying a key functionality. Navigation is on the top, followed by media and telephone.
A thin notification band is located above the tiles, while the digital climate controls become the foundation of the pile.
“Information, navigation and media are high up and easy to keep an eye on. The phone controls, application icons and climate controls are located low, comfortable to reach and touch. Using the screen is so logical that it will be part of your muscle memory very quickly,” explains Ingenlath.
The smooth user interface also includes thumb-reach controls on the steering wheel and extensive voice-control possibilities.
The new user interface is designed so that the tiles on the touch screen expand on interaction. When one of the tiles expands to display required information, the others are compressed, still visible and instantly accessible.
“Having all functions present all the time makes the touch screen exceptionally user-friendly. The spacious layout also promotes smooth interaction without distraction,” says Ingenlath.
Crystal clear but calm
“Creating this crystal clear, yet calm, environment is a core part of our digital craftsmanship. It is fine for an ordinary tablet to fight for your full attention but a touch screen in a car is very different. Information must be clear and user-friendly, without turning up the visual volume so much that you risk losing focus on the road. This also makes it easier to make really urgent information, such as a warning, much more distinctive,” concludes Ingenlath.