Swedish icons Volvo Cars, Zlatan Ibrahimović and Max Martin celebrate Sweden together
Volvo Cars, world-renowned Swedish football star Zlatan Ibrahimović and leading pop music producer Max Martin now join forces to celebrate Sweden in an exciting new marketing campaign. The cooperation between the three Swedish icons is based on a shared will to highlight Sweden’s nature and people.
“Sweden means a lot to Volvo. With this campaign we want to celebrate Sweden and spirit that is the reason why we are able to lead in areas like safety, design and environment. And we are extremely proud to do this together with Zlatan and Max Martin”, said Åsa Borg, Marketing Director at Volvo Cars Sweden and coordinator for the campaign.
Zlatan Ibrahimović, better known by his fans as simply ‘Zlatan’, is the biggest football star that Sweden has ever known and one of the best players currently in the game. He won league titles with world-class teams like Barcelona, Juventus, Internazionale, AC Milan, Paris Saint-Germain and Ajax and was chosen as Swedish footballer of the year no less than eight times. He is also the captain of the Swedish national football team.
Meanwhile, Max Martin is a giant in the music industry. He has produced and written hit songs for world famous artists like Backstreet Boys, Kelly Clarkson, Pink, Bon Jovi, Britney Spears, Taylor Swift, Christina Aguilera, Bryan Adams and Celine Dion.
The campaign that brings together Volvo Cars, Zlatan and Max Martin was inspired by the earlier Volvo Cars/Swedish House Mafia cooperation. But this time the film for the campaign has been shot in the northern part of Sweden, together with Zlatan, his wife and their two sons.
The Volvo XC70 features prominently in the film, while the music is written and produced by Max Martin as a modern interpretation of the Swedish national anthem, performed by Zlatan who is reciting the lyrics.
The campaign with the XC70 is primarily aimed at the Swedish market, but Volvo Cars will also produce an additional film featuring the Volvo XC60 for international use. The campaign will be rolled out into additional markets over the coming weeks and months.
“This project is something I have joined with all my heart. I always loved cars, and when you have a family Volvo is the perfect choice. This celebration to Sweden is going to be a memory for life. And the end result, with this new version of Sweden’s national anthem, is just magic,” said Zlatan Ibrahimović.
“Volvo, Zlatan and Max Martin are all part of a modern global society. But we all find our inspiration, peace at mind and recharge our batteries in Sweden. That’s why we have created this celebration to Sweden’s nature and people,” said Åsa Borg.
View the film here:
Volvo officially welcomes V60 Sportswagon to Canadian market
2015 model unveiled at Montreal International Auto Show features world-first Cyclist Detection technology
MONTREAL, QC (Jan. 16, 2014) – Volvo Cars of Canada Corp. President and CEO Marc Engelen unveiled the exciting new 2015 Volvo V60 Sportswagon in Canada for the very first time at the Montreal International Auto Show today. Available at Volvo Canada retailers now at a starting MSRP of $39,800, many units have already been spoken for through the pre-sale incentive offered across the country due to high customer demand.
While the V60 follows the rich heritage of safety and utility that Volvo has always stood for, it also marks a bold departure with its elegant styling, intuitive technology, stirring performance, dynamic handling and a luxurious interior that offers a true premium experience.
Since the very first wagon, safety has always been of paramount importance to Volvo and the V60 Sportswagon is no different. New advanced software, including more rapid vision processing and advanced radar technology have made it possible to extend the Blind Spot Information System to include a Lane Change Merge Aid and Cross Traffic Alert. It has allowed City Safety to operate up to 50 km/h and also for Pedestrian Detection with Full Auto Brake technology to now identify cyclists.
Customers can choose from the 250 hp V60 T5 AWD, the award-winning T6 AWD putting out 300 hp, or opt for the aggressive styling and sublime performance of the V60 R-Design boasting 325 hp and 354 lb.-ft. of torque mated to Haldex electronically variable all-wheel-drive with Instant Traction.
The V60 Sportswagon is available with a technologically advanced and fuel efficient four-cylinder Drive-E powerplant mated to an eight-speed transmission. This range of smaller, more intelligent engines feature power curves that give exciting drivability compared with engines with more cylinders. At the same time fuel consumption and CO2 emissions are reduced. Developed completely in-house and produced at Volvo Car Group's engine plant in Skövde, Sweden, the Drive-E family of engines marks a true milestone in Volvo’s history.
Utilizing both supercharging and turbocharging technology, these direct-injection powertrains have been optimized to deliver higher performance than today's six-cylinder units, while offering lower fuel consumption than most four-cylinder engines. These highly sophisticated Drive-E engines have also been designed for future electrification right from the start.
There has been a great deal happening behind the scenes in Gothenburg, Sweden over the past several years as Volvo Cars has made the transition to a standalone company once again. This freedom has allowed significant investment into research and development of future models, strengthening Volvo’s commitment to Vision 2020, a goal that no one shall be killed or seriously injured in a Volvo by the year 2020.
This dedication was exhibited earlier this week in Detroit with the unveiling of the Concept XC Coupe, a design exercise that alludes to the future visual direction of the all-new SPA (Scalable Product Architecture) platform. SPA vehicles will feature world-first safety technology such as Pedestrian Detection in darkness, Road Edge and Barrier Detection with steer assist, Adaptive Cruise Control with steer assist and Autonomous Parking.
Volvo Cars at the 2014 Detroit Motor Show:
Inside out: Volvo Cars reveals versatile interior for the Concept XC Coupé
The 2014 North American International Auto Show in Detroit hosts the world premiere of Volvo Car Group’s (Volvo Cars) new Concept XC Coupé – the second of three concept cars that showcase the company’s future design direction. The interior of the car is displayed on the stand in the form of a 1:1 scale hanging sculpture, making all the details and functionality of the versatile interior visible to all visitors to the stand.
In common with the highly-acclaimed and award-winning Volvo Concept Coupé, Senior Vice President of Design at Volvo Cars Thomas Ingenlath and his team use the Concept XC Coupé to demonstrate the design possibilities of Volvo Cars’ new Scalable Product Architecture (SPA) that will underpin most cars from Volvo Cars in the future, starting with the all-new Volvo XC90 that premieres later this year.
And while the earlier Concept Coupé showcased proportions of a sleek coupé, the Volvo Concept XC Coupé has a strong connection to both an active outdoor lifestyle and Volvo Cars’ aim to offer customers a world-class safety and support package.
“Enjoying a car with great power and capabilities, at the same time as you are safe and protected, gives a great feeling of joy and freedom,” said Thomas Ingenlath, Senior Vice President Design at Volvo Cars.
The Concept XC Coupé is also presented alongside a separate interior sculpture.
“We wanted to create a piece of art which also highlighted the conceptual and innovative stowage area. And to be able to show it to all stand attendees, rather than just those getting close to the car, we created the sculpture in satin white and dark glass that covers the stowage area and extreme skiing equipment. A true piece of art placed in a world of functional design,” said Robin Page, Director Interior Design at Volvo Cars.
The interior sculpture emphasizes Volvo Cars’ philosophy of “Designed Around You” by focusing on how the stowage area is cleverly designed to accommodate customers’ outdoor activity equipment. The sculpture shows how the designers have designed a wet and dry compartment for equipment in a modern and aesthetically clean way.
“The color scheme and modern design language illustrates our connection and influence from modern design products for outdoor activities as being produced by companies such as POC, based in Sweden,” said Thomas Ingenlath. “The part I am most proud of is creating something so unique and fresh in an industry that mostly works to quiet traditional ways of showing new products. To me this is a true piece of art.”