Volvo Showcases The All-New S90 Through The Inspirational Words Of Walt Whitman In New North American Campaign
Volvo has launched its North American campaign for the new S90 sedan, celebrating those who follow their own paths. The opening film draws inspiration from the words of the legendary American poet, Walt Whitman, and his “Song of The Open Road.”
Narrated by the actor Josh Brolin, who brings sincerity and intensity with his voice, the story follows a writer searching for inspiration away from the confines of indoor spaces. The open road offers the writer the opportunity to go somewhere new and experience new influences.
“We're delighted by the buzz the S90 has created. It's a beautiful car, thoughtful and thought through with Volvo's unique Scandinavian design,” said Bodil Eriksson, Vice President, Product, Marketing, Communication. “We love the simple beauty of the Walt Whitman poem and find it, and the intriguing production, a perfect match to our car.”
The campaign for the S90 is the next installment of Volvo’s “Our Idea of Luxury” theme, first introduced in 2015 with the XC90 model. The campaign story and related elements will be featured across a variety of platforms, including television, radio, print, social, and digital, during 2016 and beyond. To learn more about the Volvo S90, please visit www.volvocars.com/us.
Volvo Cars launches large engineering recruitment drive in Sweden
Volvo Cars, the premium car maker, is launching one of the largest engineering recruitment drives in its 89-year history as it boosts the development of next generation safety, autonomous driving and electrification technologies.
The company plans to recruit around 400 engineers in the next twelve months, primarily in the area of software development. The majority of these new recruits will be based at the company’s R&D headquarters in Gothenburg, Sweden.
Furthermore, the company is opening a research & development center in the university town of Lund in southern Sweden, where the first 35 employees will already start as of September. Lund is the site of a renowned international university and located close to Sweden’s third-largest city Malmö and the Danish capital Copenhagen.
With the recruitment drive, Volvo further strengthens the automotive cluster in Western Sweden and establishes it as an emerging hub for automotive software engineering. Volvo is investing heavily in new technologies in the areas of autonomous driving, active safety and electrification, underlining the need for the constant recruitment of top-notch software engineering talent.
Earlier this month, Volvo announced a new partnership with ride-sharing company Uber, to jointly develop the next generation of autonomous driving cars. Volvo also announced earlier this year that it would launch autonomous driving pilot projects in London and China, following on the launch of the Drive Me pilot project that will start in Gothenburg next year.
The company continues to develop new, industry-leading safety systems in which software engineering and development plays an increasing role. Already, Volvo’s new top-of-the-line range of 90 Series premium cars are among the safest on the road.
The XC90 SUV, S90 sedan and V90 estate are equipped with the most extensive standard safety package in their segment and world-first safety technologies such as Large Animal Detection and Run Off Road Protection.
In terms of electrification, Volvo is one of the leading makers of plug-in hybrid cars and will offer a plug-in hybrid variant on every new model as it replaces its entire product portfolio in the coming years. It will also introduce the first of several fully electric vehicles by 2019.
“Volvo is an industry leader in the area of autonomous drive technology and electrification, as well as the undisputed leader in automotive safety,” said Peter Mertens, Senior Vice President for Research & Development at Volvo Cars. “We have the strong ambition to retain and extend that leadership, so we need to ensure that we capture the best engineering talent out there. This new recruitment drive is a reflection of that ambition.”
Volvo Cars and Uber join together to develop autonomous driving cars
Volvo Cars, the Swedish premium car maker, and Uber, the world’s leading ride-sharing company, are to join forces to develop next generation autonomous driving cars.
The two companies have signed an agreement to establish a joint project that will develop new base vehicles that will be able to incorporate the latest developments in AD technologies, up to and including fully autonomous driverless cars. The base vehicles will be manufactured by Volvo Cars and then purchased from Volvo by Uber. Volvo Cars and Uber are contributing a combined USD 300M to the project.
Both Uber and Volvo will use the same base vehicle for the next stage of their own autonomous car strategies. This will involve Uber adding its own self-developed autonomous driving systems to the Volvo base vehicle. Volvo will use the same base vehicle for the next stage of its own autonomous car strategy, which will involve fully autonomous driving.
The Volvo-Uber project marks a significant step in the automotive business with a car manufacturer joining forces with a new Silicon Valley-based entrant to the car industry, underlining the way in which the global automotive industry is evolving in response to the advent of new technologies. The alliance marks the beginning of what both companies view as a longer term industrial partnership.
Håkan Samuelsson, president and chief executive of Volvo Cars, said: “Volvo is one of the most progressive and contemporary car makers in the world. It is a world leader in the development of active safety and autonomous drive technology and possesses an unrivaled safety credibility. We are very proud to be the partner of choice for Uber, one of the world’s leading technology companies. This alliance places Volvo at the heart of the current technological revolution in the automotive industry.”
The new base vehicle will be developed on Volvo Cars’ fully modular Scalable Product Architecture (SPA). SPA is one of the most advanced car architectures in the world and is currently used on Volvo Cars’ top-of-the-line multiple award winning XC90 SUV, as well as the S90 premium sedan and V90 premium estate.
SPA has been developed as part of Volvo Cars’ USD11bn global industrial transformation program, which started in 2010, and has been prepared from the outset for the latest autonomous drive technologies as well as next generation electrification and connectivity developments. It is these capabilities that attracted Uber to Volvo.
The development work will be conducted by Volvo Cars engineers and Uber engineers in close collaboration. This project will further add to the scalability of the SPA platform to include all needed safety, redundancy and new features required to have autonomous vehicles on the road.
Travis Kalanick, Uber’s chief executive, said: “over one million people die in car accidents every year. These are tragedies that self-driving technology can help solve, but we can’t do this alone. That’s why our partnership with a great manufacturer like Volvo is so important. Volvo is a leader in vehicle development and best-in-class when it comes to safety. By combining the capabilities of Uber and Volvo we will get to the future faster, together.”