Volvo Car Group Celebrates 50 years of Dedication to Child Safety
ROCKLEIGH, N. J. (April 14, 2014) - 2014 marks the 50th anniversary of Volvo Car Group’s (Volvo Cars) dedication to protecting the smallest and most vulnerable car occupants. This groundbreaking work started with the world’s first rear-facing child seat prototype in a PV544 back in 1964 – and the latest innovation is an Inflatable Child Seat Concept that is easily tucked away in a small bag when not in use.
The differences in anatomy between children and adults form the foundation for Volvo Cars’ child safety developments both in terms of car integrated features and accessories. Children are not small versions of adults, which is why children need special restraints when travelling in cars.
“The basic principle remains the same as 50 years ago. The smallest children must always travel facing the rear until the age of 3 or 4. Older children should use a booster cushion or booster seat that makes sure that the lap belt is correctly fitted over the pelvis,” says Professor Lotta Jakobsson, senior technical specialist at Volvo Cars Safety Center.
Here are some of the most important milestones in Volvo Cars’ child safety history:
1964 First child seat prototype
Inspired by how astronauts travel rearwards, Bertil Aldman, medical doctor and subsequently professor in traffic safety at Chalmers University of Technology, developed the very first child seat prototype. Volvo was closely involved in the development and testing was carried out in a PV544.
1967 Reversible front passenger seat with special child backrest
The first child seat to be sold to customers was created by turning the front passenger seat around. Adding a padded backrest with straps made sure that the rearward-facing child was kept in place. The solution was sold as an accessory for the recently introduced Volvo Amazon.
1972 Volvo’s first rear-facing child seat
Rearward-facing child seats are designed to support the neck and help spread the force of a frontal impact over a larger area. Frontal impacts are the most frequent and usually the most severe impact situation.
1976 The booster cushion – a world first from Volvo
Children from 3 or 4 years and up travel facing forward using the standard safety belt with a belt-positioning booster cushion. Volvo Cars’ policy is that children should use a booster cushion until they are 140 centimeters tall and 10 years old. When using a booster cushion, the child runs about a 75 percent lower risk of being injured compared to being unrestrained.
1990 World’s first integrated booster cushion
The first integrated booster cushion was an ingenious fold down and out version in the rear center position in the Volvo 960. Double integrated pop-up booster cushions in the outer rear seats were introduced in the Volvo S40 in 1995.
1999 World’s first rear-facing seat for ISOFIX
The world-first solution for the standardized, car-integrated ISOFIX fittings was actually two rearward-facing seats in one. Both seats – one for infants and one for toddlers up to four years of age – could be fitted in the same ISOFIX frame.
2007 World’s first two-stage integrated booster cushion
Two-stage integrated booster cushions were introduced in the Volvo V70 estate. The two-stage version, with two sitting heights, enables a better belt fit regardless of the child’s size. Child adapted safety belt load limiters were also fitted.
2014 Inflatable Child Seat Concept
The innovation, which is still in the development stage, is easy to install and can be tucked away in a small bag when not in use. This means that the child seat can be easily transferred between cars and the bag even fits in carry-on luggage when flying or travelling.
Volvo Car Torslanda celebrates 50 years of success
- April 24 sees the inauguration of the new body plant at Volvo Car Torslanda
- The inauguration will take place on the exact same date as the original plant was inaugurated 50 years earlier, in 1964
- Throughout the year Volvo Cars will focus attention on the plant’s role back then, today and in the future
1964 was a milestone for Sweden’s automotive industry. That was the year Volvo Cars opened its gates at the Torslanda plant, marking the biggest industrial investment in Sweden’s history.
With a capacity for building up to 200,000 cars a year, the plant raised the bar for the development of new models, production volumes and manufacturing technology.
Over a period of five decades various classic models have left the factory gates, models that have defined what the Volvo brand stands for, with a focus on safety, environmental care, and quality.
Today, 50 years later, Volvo Car Torslanda is more in focus than ever before.
The opening of the new body plant, Torslanda TA3, together with the multi-billion investment in the SPA (Scalable Product Architecture) platform constitutes the basis for scalable and flexible development and the production of future model generations. First off the mark with the new platform is the all-new XC90, which will be launched later in 2014.
During the year Volvo Cars will highlight 50 years of development, team spirit and innovation in a variety of ways.
The celebrations will get under way on April 24, exactly 50 years after the original plant’s inauguration. Invited guests will attend the opening ceremony of the new bodybuilding plant and be treated to an historic exhibition, visits to the plant and visions of the future.
Volvo Cars introduces luxurious interior package for the model year 2015 line-up
A wider choice of personalization possibilities is in sharp focus when Volvo Car Group presents the new model year 2015 line-up. Buyers of the Volvo XC60, V70, XC70 and S80 can order a stunning interior upgrade with the new luxurious Inscription package.
“The Inscription package offers consumers a complete luxury upgrade of the interior. It is perfectly in line with our aim to move Volvo towards a more premium brand position,” says Anders H. Gustavsson, Vice President VLM Special Products at Volvo Car Group.
The Inscription package includes Inscription Soft Leather upholstery in several unique colors, beautiful leather covered instrument panel, premium deco inlays, soft leather on extended surfaces such as the back of seats, center armrest and neck rest, which also features an embroidered Inscription logo, and unique floor mats.
There is also a selection of single Inscription options, such as Inscription Walnut deco inlays and a charcoal headliner (XC60) that creates an exclusive interior ambience.
The exterior Inscription options include three radiant co lour alternatives – Crystal White Pearl, Electric Silver and Ember Black (V70, XC70 and S80) as well as 19-inch (V70 and S80) or 20-inch (XC60) ten-spoke wheels.
More special editions
Volvo Car Group is celebrating the upcoming 2014-2015 Volvo Ocean Race, the world’s most grueling ocean adventure, with a special edition of sailing-inspired cars. The fifth generation Volvo Ocean Race Edition includes the Volvo V40, V40 Cross Country, V60 and XC60. At the same time, Volvo Cars also introduces the V70 and XC70 Edition for customers with a taste for a more dynamic look and handling.
Sensus Connect in all models
From model year 2015, all new Volvo models can be equipped with the updated on-board infotainment and navigation experience Sensus Connect, offering customers a fully connected car. The cloud-based services allow the driver to find and pay for parking from the car, discover new restaurants at the destination, stream favorite music seamlessly and much more. The HERE Location Platform provides connected navigation with 3D maps.
The brand new Connected Service Booking app tells the driver when it’s time to have their car serviced – and suggests an appointment at the Volvo dealership.
Sensus also includes an improved top-of-the-line Premium Sound system by Harman Kardon with a 5x130W amplifier with the next-generation sound enhancement software Dirac Live and up to 12 loudspeakers.
Super-efficient Drive-E engines for all models
From May 2014, all new Volvo models can be ordered with engines from the new Drive-E power train family – offering a world-class blend of drivability and low CO2 emissions. The CO2 emissions of the 190 hp Volvo V40 D4 with manual gearbox are down to an outstanding 85 g/km – an offer no competitor is even close to matching.
“The outstanding take-off and responsiveness of the Drive-E engines, combined with a smooth engine sound, will make the cars even more fun to drive, without compromising on modern customers’ demand for superb fuel economy and minimized CO2-emissions,” says Michael Fleiss, Vice President Power train at Volvo Car Group.