Polestar to remain “dynamic and independent” under Volvo control
Polestar, the performance brand of Volvo Cars, will operate as a dynamic and independent enterprise under Volvo Cars’ ownership, according to Håkan Samuelsson, president and chief executive of Volvo Cars.
Polestar will have its own management team and will control its own product strategy, research and development, as well as marketing and sales, Mr Samuelsson said.
Polestar will also continue its motorsport activity in the 2016 Scandinavian Touring Car Championship alongside Cyan Racing, the new racing team set up by Christian Dahl.
“I am keen for Polestar to remain as entrepreneurial as possible,” said Mr Samuelsson. “We want Polestar to build on its racing heritage and strengthen its brand by pushing the limits in terms of engineering and technology. The best way to achieve this was for it to work as an independent unit.”
Polestar’s management currently comprises Björn Sällström as chief executive and Niels Möller as chief product officer, reporting to a Board of Directors comprising senior Volvo executive managers.
Volvo Cars acquired 100 per cent of Polestar in July 2015. The two main business areas of Polestar, cars and accessories, will be expanded further and continue to be tied closely with the motorsport programmes in terms of technical development.
In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Polestar sales are forecast to increase to between 1,000 and 1,500 cars a year in the medium term under Volvo’s ownership.
All-new Volvo XC90 sets new standards with Top Safety Pick+ rating from IIHS
Volvo Cars' XC90 has been awarded the Top Safety Pick+ rating from the American Insurance Institute for Highway Safety (IIHS).
The XC90 received a full score in all tests (crashworthiness and front crash prevention), excelling in both preventive and protective safety performance. The XC90 also scored top marks in recent Euro NCAP testing – further proof that XC90 is one of the safest cars on the roads today.
"The independent testing result from IIHS once again highlights the exceptional nature of the work we do at Volvo Cars in taking car safety to a new level. Our combination of an ultra-high-strength steel safety cage with a patented front structure, advanced restraints and our standard auto braking system, City Safety, combine to deliver unparalleled performance," said Cecilia Larsson, Director of Volvo Cars Safety Centre in Gothenburg.
Safety as standard The IIHS crashworthiness category includes tests covering small overlap, moderate overlap, side, roof strength, head restraints and seats. Volvo achieved top scores in all of these tests and was deemed superior in front crash prevention thanks to the standard City Safety technology that is fitted in all new Volvo cars. The superior rating for front crash protection makes the XC90 one of the first cars with standard equipment to receive a 2015 Top Safety Pick+ award.
"Volvo Cars is committed to its vision: by 2020 no one will be seriously injured or killed in a new Volvo car. Our work with solving real-life, real-world safety challenges is central to who we are at Volvo Cars. Recent research has shown how effective our auto braking technology is. We have achieved top scores in all independent safety testing that have been carried out. There is no question that the XC90 has set a new standard in car safety," said Cecilia Larsson.
Volvo Cars uses a wide range of data sources – both US, Swedish, and in-house – based on real life accidents and insurance claim statistics as the foundation for many of its safety innovations.
City Safety is the umbrella name for advanced collision avoidance functionality at the Swedish company. Using advanced RaCam, (Radar-Camera) technology positioned in the windscreen, City Safety delivers advanced vehicle-to-vehicle collision avoidance functionality and protects other vulnerable road users, such as pedestrians and cyclists in a broad range of scenarios.
Volvo XC90 receives top five star rating in Euro NCAP assessment
The Volvo XC90 has been awarded five stars and achieved top ratings in its 2015 Euro NCAP tests. The XC90 with standard City Safety technology stood out as the first car from any manufacturer to score full points in Euro NCAP Autonomous Emergency Braking Car to Car rear-end tests (AEB City & AEB Interurban).
“This is further proof that with Volvo XC90 we have developed one of the safest cars in the world. In fact we scored one hundred per cent in the Safety Assist category. From an industry perspective Volvo Cars remains the leader in car safety innovation and miles ahead of the competition with our standard safety offer,” said Dr Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.
One hundred percent in Safety Assist
The XC90 scored one hundred per cent in the Safety Assist category and is also the first model achieve maximum score in the two Autonomous Emergency Braking tests AEB City & AEB Interurban. The XC90 also features advanced pedestrian protection functionality that independent safety regulators have yet to include in their testing protocols, demonstrating once again how the Swedish carmaker continues to dominate and innovate in the field of car safety.
“We are the first car manufacturer to surpass the criteria that Euro NCAP have applied to the AEB Interurban and City testing procedures. City Safety is one of the most advanced standard crash prevention offers you can find in a modern car. It addresses vehicles, cyclists and pedestrians in certain situations, day and night,” said Martin Magnusson, Principal Engineer at Volvo Car Group.
With Volvo Cars’ long held Vision 2020 the Swedish carmaker aims to deliver cars in which no one is seriously injured or killed by the year 2020. The XC90’s clear five star results in Euro NCAP’s testing is a clear indication of Volvo Cars’ continued innovation with the ultimate goal of creating cars that do not crash.