World premiere: the all-new Volvo XC90
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, seven-seat luxury SUV with world leading safety features, advanced powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
Three years in the making and part of an $11 billion investment program, the all-new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilizing its new Scalable Product Architecture (SPA) technology.
“This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, President and CEO of Volvo Car Group.
Volvo’s new face
Symbolizing this historic day in Volvo’s 87 year history, the new XC90 will be the first of its cars to carry the company’s new more prominent iron mark logo, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped “Thor’s Hammer” LED daytime running lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo’s forthcoming generation of cars.
The XC90’s larger hood with its new topography, the beltline and the sharpened shoulders connecting with the tattoo-like, new rear lights are other important design signatures that will be mirrored across the range.
To add more visual muscle from the sides, the XC90 comes with a range of wheel sizes up to 22 inches.
“The overall impression, both exterior and interior, has a strong connection to the key elements of the Swedish lifestyle: the generous space, the celebration of light and the focus on wellbeing,” said Thomas Ingenlath, Senior Vice President Design of Volvo Car Group.
First SUV without compromises
The XC90 is firm evidence of the “designed by Volvo for Volvo and its customers” strategy. Its outstanding combination of luxury, space, versatility, efficiency and safety will bring the luxury SUV segment into a new dimension, just as the original XC90 achieved in 2002.
“SPA has enabled us to create the world’s first SUV without compromises,” said Dr. Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group. “You get the in-command feel, generous interior space and flexible capability combined with the agility and smooth comfort of a much smaller and lower car. The adrenaline rush that is key to true driving pleasure is delivered by powertrains that offer an unrivalled combination of power and clean operation. And since the XC90 carries the Volvo badge, world-class safety is standard.”
Unrivalled combination of power and fuel efficiency
The all-new XC90 offers 316 hp, 2 liter turbocharged and supercharged AWD engine, which provides an outstanding combination of performance and fuel-efficiency.
The top of the range XC90 Twin Engine plug-in hybrid, which combines a two-liter, four-cylinder supercharged and turbocharged petrol engine with an electric motor, offers an unrivalled combination of power and clean operation: around 400 horsepower with carbon dioxide (CO2) emissions of around 60 g/km (NEDC driving cycle). This will be the world’s first 7-seat plug-in hybrid.
Most comprehensive standard safety package
The all-new XC90 offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability.
In a run-off road scenario, the all-new Volvo XC90 detects what is happening and the front safety belts are tightened to keep the occupants in position. To help prevent spine injuries, energy-absorbing functionality between the seat and seat frame cushions the vertical forces that can arise when the car encounters a hard landing in the terrain.
The XC90 is the first car in the world with technology that features automatic braking if the Volvo driver starts to turn in front of an oncoming car that is going quicker than expected. This is a common scenario at busy city crossings as well as on highways, where the speed limits are higher.
City Safety becomes the umbrella name for all of Volvo Cars’ auto brake functions, which are standard equipment in the all-new XC90. It now covers vehicles, cyclists and pedestrians in front of the car, day and night.
“The new technologies will take us a significant step closer to our vision that no one will be killed or seriously injured in a new Volvo car by 2020,” said Dr Mertens. “Our starting point on safety is the same today as it was when the company was created almost 90 years ago: real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever made.”
Three focus areas will help Volvo Cars to reach Vision 2020: safety, connectivity and autonomous drive.
“With the XC90, we take the first step towards self-driving cars. A new function that automatically follows the vehicle ahead in stop-and-go traffic will provide a radically simplified, semi-autonomous driving experience,” said Lex Kerssemakers, Senior Vice President, Product Strategy and Vehicle Line Management of Volvo Car Group.
The XC90’s interior is the epitome of Scandinavian luxury. The most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services. It also helps create an interior that is modern, spacious and uncluttered.
“The new interior is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect. The simplicity is perfectly in tune with our Scandinavian design heritage. It opens up generous surfaces and gives us the opportunity to create a modern, luxurious interior architecture,” said Mr Ingenlath.
The new XC90 interior combines materials such as soft leather and wood with handcrafted details, including a gear lever made of crystal glass from Orrefors, the famous Swedish glassmaker, and diamond-cut controls for the start/stop button and volume control. Craftsmanship has been in sharp focus during the whole development work.
The genuine seven seater features new, innovatively designed seats that also free up interior space for passengers both in the second and third seat rows. The third row seats were designed to accommodate passengers in class-leading comfort up to 5’7” inches tall.
One of the top audio systems in the world
The XC90 features one of the top audio systems available in the automotive world after Volvo Cars audio experts joined forces with their counterparts at the renowned British audio equipment company Bowers & Wilkins.
The top-of-the-line system in the XC90 features a 1,400 Watt Class D amplifier and 19 Bowers & Wilkins speakers. It also includes one of the first air-ventilated subwoofers in a car. Integrated into the car body, it turns the whole interior space into a giant subwoofer.
The latest sound processing software has been used to manage the timing of the sound and co-ordination of the speakers. This brings the emotional experience of a world-class live performance into the car.
Two main accessory themes
The all-new XC90 is available with a range of accessories that makes it possible for the owner to create a truly personalized car. There are two major exterior styling themes:
The Urban Luxury package combines a color coordinated body kit with polished stainless steel details, such as front deco frames, front and rear skid plates and side scuff plates. The 21-inch exclusive polished wheels complete the elegant look.
The Rugged Luxury kit enhances the ruggedness of the XC90 SUV with tech matte black exterior trim, stainless steel skid plates, running boards with illumination and integrated exhaust pipes. This version is supplemented by unique 22-inch wheels.
Full details on the pricing will be announced at a later date, but a well-equipped XC90 T6 AWD will have a starting price of $48,900. The XC90 T6 AWD will come standard with such luxurious features as Navigation, 19” wheels, a power laminated panoramic sunroof, state-of-the-art car connectivity and is expected to deliver best-in-class power and fuel efficiency.
All-new Volvo XC90: 1,927 limited First Edition cars available only via digital commerce
The initial series of 1,927 cars celebrates the year Volvo was founded 87 years ago
Volvo Cars is releasing a limited First Edition of its all-new Volvo XC90, which was launched today in Stockholm. The 1,927 individually numbered cars celebrate the year Volvo was founded and, for the first time in history, they will only be available for order via digital commerce at www.volvocars.com/us.
The online store opens for business on September 3rd at 10:00 am ET.
“Those who want to be among the first ones to own the best SUV in the world have to act fast. The huge interest in the all-new XC90 indicates that the First Edition will sell out quickly,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.
The online only First Edition is just one example of Volvo Cars’ revitalized approach to marketing activities and outstanding personal service.
The First Edition cars have uniquely numbered tread plates, a distinctive badge on the tailgate, a leather key fob with the First Edition logo, and are powered by a high-performance gasoline engine from Volvo Cars’ new four-cylinder Drive-E powertrains.
The supercharged and turbocharged T6 AWD has an output of 316 hp and a maximum torque of 295 lb.-ft. The engines are teamed with a smooth 8-speed automatic transmission.
The 4-corner air suspension includes Four-C, an electronically controlled damping system. There is a choice of five modes, including one where the driver is free to tailor the settings to his or her personal taste.
Black exterior and amber leather seats
The Onyx Black exterior and 8-spoke, 21-inch Inscription wheels are combined with an interior featuring supple nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut wood inlays.
The power-operated heated front seats are equipped with ventilation. The outer seats in the second row have heating and the two third row seats are power-operated.
The tablet-like touch screen in the center is one of the most striking features in the all-new XC90. It is the heart of the all-new in-car control system that is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.
The Bowers & Wilkins audio systems features a 1,400 watts Class D amplifier, 19 speakers, one of the first air-ventilated subwoofers integrated in a car and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.
Most comprehensive standard safety package
The car offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection feature and auto brake at intersection capability.
City Safety, which becomes the umbrella name for all of the Volvo Cars’ auto brake functions, is also standard. Collision prevention and mitigation is now possible with vehicles, cyclists, pedestrians in front of the car, day or night.
The fully-equipped XC90 T6 AWD First Edition carries a price of $65,900.
Volvo PV444 – the "little Volvo" turns 70
The Volvo PV444 was the start and the symbol for the new Volvo after the Second World War, and marked the start of its export drive to the USA. 1 September will mark the 70th anniversary of its premiere in royal presence.
On 1 September 1944 an exhibition opened that would become very important for the development of Volvo. The location was the newly built Royal Tennis Hall in Stockholm.
Out in the world the Second World War was still going on. But Volvo was looking ahead to the peace that would come shortly. The exhibition was to show what the then 18 year old company had done previously, what they were producing at the time, and what the public could expect when peace came.
The exhibition covered the entire Volvo Group and visitors got to see everything from a tank to hole grinding machines - and two new Volvo cars: The PV60 and the PV444. They were called "Volvo's doves of peace" in Volvo's customer magazine, Ratten.
The PV60 was a pre-war design meant to have premiered in 1940, but when the Second World War broke out the plans were scrapped because production of civilian cars by Volvo practically ceased.
The big star at the exhibition at the Royal Tennis Hall was, without a doubt, the "little Volvo", the PV444. Visitors stood on several levels to catch a glimpse of the car. What they got to see was a prototype that could not even run.
When the PV444 was unveiled in September 1944, work to develop the model had only been going on for a couple of years. Around 40 designers were working on developing the new car. A full scale wooden model was built and painted black, with silver paint denoting where there were meant to be windows. It was completed in March 1944 and shown to Volvo's founders Assar Gabrielsson and Gustaf Larson. After having looked at the car for a short time, both gentlemen took a decision that would affect Volvo's entire future as a car manufacturer - the car would be built.
During the exhibition and briefly thereafter, 2300 sale agreements for the PV444 were signed. But it would be some time before any cars could be delivered. During the years that followed, prototype cars were subjected to tough testing, and it was only on 3 February 1947 that the first car was signed off, with production starting in earnest the next month.
The PV444 was not just the first smaller car made by Volvo. It was also the first model with a monocoque body. The four-cylinder engine was a completely new design and was Volvo's first overhead valve design for a passenger car. The engine was 1.4 liters and its first version was capable of 40 hp SAE. All of the so-called A model PV444s were painted black using cellulose paint with metal parts inside the car painted in a light green color.
Among the prominent visitors to the inauguration on 1 September 1944 were Prime Minister Per Albin Hansson, Crown Prince Gustaf Adolf, Princes Carl and Eugen, and Prince Carl Johan, uncle of King Carl XVI Gustaf. They were received by Volvo's founders Assar Gabrielsson and Gustaf Larson.
When the exhibition in Stockholm closed after ten days, 148,437 visitors had passed through. The queues regularly snaked along Lidingövägen outside of the Tennis Hall. Every day a PV444 was raffled among visitors to the exhibition. Everyone who had a phone subscription in Stockholm had received a free ticket. Many paying visitors also came and paid an entrance fee of one krona. Income from ticket sales was donated in full to the Red Cross.
When the PV60 and PV444 were presented Volvo's exports were modest. The magazine Ratten said the cars would: "make the public here in Sweden happy and even to some extent abroad once peace is reinstated". But it was with the PV444 that Volvo would establish its historically most important export market: the USA. On 15 August 1955, the first trial delivery of PV444s arrived in Los Angeles. The year after, Volvo had made its way to second place among the import brands in California.
Originally, it was intended for 8,000 PV444s to be built, a rather bold goal given that Volvo had previously never built more than 2,000 cars. But the "little Volvo" hit the mark just right. Almost 200,000 PV444s were produced up to 1958. If you include the modernized PV544, which was produced until October 1965, the total becomes exactly 440,000 cars. 160,000 of these were exported and 280,000 were sold in Sweden.