Volvo Cars sparks largest online conversation about autonomous driving to-date
Los Angeles, Calif. (November 18, 2015) -- Today at the 2015 Los Angeles Auto Show (LAAS), Volvo Cars revealed initial results from its Future of Driving initiative, the single largest online conversation about autonomous driving to date.
With more than 7,000 respondents worldwide so far, the findings have unearthed compelling insights into public perceptions around autonomous driving:
- While 76 percent of respondents believe that being driven is a luxury, 70 percent also agree that driving manually is a luxury that must be preserved
- 93 percent of people agree that, above all else, technology in autonomous cars must first serve human needs
- 79 percent feel that not all driving is stressful – it takes a toll only when stuck in traffic
- 72 percent believe that autonomous cars should be able to break the speed limit, matching the pace and flow of traffic
“Since the beginning of November, the Future of Driving conversation has grown rapidly, shedding light on peoples’ thoughts about autonomous cars, control, safety, technology, society and the journey of driving,” said Bodil Eriksson, EVP, Marketing, Brand and Communications, Volvo Cars of North America. “The real-world feedback we’re gathering will help influence Volvo’s autonomous driving strategy now and in the future.”
Volvo’s Drive Me program – which will make 100 autonomous Volvo XC90s available to consumers in Gothenburg, Sweden for use in everyday driving conditions – will begin in 2017.
To learn more about the Future of Driving and Drive Me, please visit the Volvo stand during the LA Auto Show November 18 and 19.
Volvo will also unveil its vision for the future of driving during a press conference at 12:35 p.m. PT on November 18.
Volvo will reveal complete results from its Future of Driving initiative in early 2016.
All-New Volvo XC90 Named Motor Trend SUV of the Year. Again.
Los Angeles, CA (Nov. 16, 2015) -- The Volvo XC90 has been named Motor Trend’s SUV of the Year for the second time.
Developed from the ground up on Volvo’s unique Scalable Product Architecture (SPA), with a 316 horsepower, supercharged and turbocharged Drive-E engine featuring an EPA rating of 25 mpg highway, a tablet-like Sensus control system, and understated Scandinavian design, the all-new 2016 XC90 sets a new standard for the luxury SUV segment. With its full suite of IntelliSafe features and two more world firsts for safety, the all-new Volvo XC90 is also the safest Volvo ever.
“Everyone at Volvo Cars is exceptionally proud to win the Motor Trend SUV of the Year award,” said Lex Kerssemakers, president and CEO of Volvo Cars of North America. “The all-new XC90 is a strong indicator of things to come at Volvo.”
Kerssemakers accepted the iconic Golden Calipers trophy at an award ceremony tonight near Motor Trend’s offices in El Segundo, California.
When it was introduced in 2002, the original XC90 won Motor Trend’s SUV of the Year as it redefined the seven-passenger SUV segment.
Motor Trend's Sport/Utility of the Year is not a comparison test, and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year.
To judge contenders for the award, Motor Trend's editorial staff conducted an exhaustive three-phase testing process. Phase one includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. An off-road section tests traction, stability, and braking control systems. In the third phase, the judges debate and deliberate. The judging criteria include the following categories:
Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.
Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
Performance of Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.
Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.
Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.
To learn more about the all-new 2016 Volvo XC90, please visit www.volvocars.com/us or your local Volvo dealer.
Volvo Cars defines its own version of luxury
The world’s most established luxury brands are facing the toughest challenges in their history as consumers’ expectations and perception of what constitutes luxury evolves more rapidly than ever, according to preliminary findings from a new report on the evolution of luxury commissioned by Volvo Cars.
The report, created by leading trend agency Kjaer Global, focuses on the evolution of luxury over time and will serve as further input to the continuing brand transformation journey that Volvo Cars is undertaking.
Volvo Cars believes that the nature of luxury has changed in the last decade, moving from a measure of asset- and ownership-related wealth to a scarcity of time and life-enhancing experiences. The report, due to be published early next year, indicates that established luxury brands are facing the need to reinvent themselves in order to embody the modern interpretation of no-logo-luxury, which has seen sales of heavily branded mass manufactured goods drop in favour of more discreet branding and craftsmanship visible only to those ‘in-the-know’.
Life experience as luxury
“We see the potential of ‘new luxury’ impacting several sectors, not least the auto industry, but also fashion, travel and other luxury product and service areas. Based upon the report we see that many well-established brands will need to adapt quickly to a more personal, rarefied and experience-based customer experience or risk being side-lined,” said Björn Annwall, Senior Vice President, Sales, Marketing and Customer Service at Volvo Car Group.
The report identifies several key trends including real-time innovation, constant access and connectivity, a growing appreciation for expertise and craftsmanship, authenticity and discovery – all connected to the search for a more fulfilling life experience. A growing trend of what the report labels the Female Factor and The Good Life, reflects growing consciousness when it comes to lifestyle choices and the desire for a more balanced attitude to life.
“We are just about to launch our new premium S90 sedan,” said Björn Annwall. “We think that we have understood the nature of the new luxury experience – but that will be up to our customers to decide. Volvo Cars has always been different. We have always approached design and the entire car experience from a human perspective, and I believe that this is what makes our cars increasingly relevant.”
The recent launch of the XC90 has confirmed Volvo Cars’ brand position as a true premium player in the auto industry, with the car garnering many positive reviews for its new take on both comfort, design and interaction.
The full report into the evolution of luxury will be published early in 2016, in conjunction with Volvo Cars’ own vision of modern automotive luxury.