Volvo Opens New York City Pop Up Store
ROCKELIGH, NJ (June 24, 2016) -- Volvo Car USA (VCUSA) officially opened its temporary pop up store in Manhattan’s Meatpacking District. Now through July 4th, the store will feature its new flagship luxury sedan, the all-new S90.
Customers and those interested in the new Volvo S90 will be able to meet product specialists and experience advanced connectivity features such as Apple CarPlay and the Volvo On Call app which enables you to remotely start your car with both Apple Watch and fingerprint touch on iPhone 6s.
“This pop up store allows us to showcase our new S90 flagship sedan and our brand, which is going through a significant transformation, to an entire new audience,” said Bodil Eriksson, VP, Product, Marketing, Communication, Volvo Car USA. “The New York metro market is the largest for Volvo so this is a fantastic opportunity for us to meet customers where they are living, working and visiting.”
Widely praised by journalists for its interior and exterior design, the S90 luxury sedan is the first car in the U.S. to feature semi-autonomous drive capabilities standard. The launch of the new S90 forms the second phase in the complete renewal of Volvo’s product range, which began in 2015 with the XC90 SUV. The S90 luxury sedan will arrive at dealerships across the country this summer.
Customers interested in purchasing a S90 can reserve theirs right from the Volvo store or via the Volvo Concierge* and will complete the purchase through their local retailer. For additional information, on the Volvo New York City Pop Up Store, please visit: https://volvos90events.com/
446 West 14th Street
New York City
10am - 5pm - Monday-Saturday
12pm - 5pm - Sunday
New Polestar optimization makes XC90 T8 the most powerful Volvo ever
The new generation Polestar Performance Optimization has just been released for the Volvo XC90 T8 Twin Engine, making the world’s most powerful and cleanest SUV even faster and more inspiring to drive.
The Polestar optimization increases the performance to 421 hp and 680 Nm* and 0-100 km/h in 5.5 seconds, all this with unchanged, class-leading consumption of 2.1 l/100 km and 43 km of pure electric range.
The new generation Polestar optimization does not only optimize the engine performance, but rather the entire drivetrain in five key areas. By improving throttle response, gearshift hold, speed and precision, as well as overall engine performance, the XC90 T8 reaches a new level of driving pleasure.
”Just a week after the introduction of the S90 and V90 optimization, we move forward by launching our optimization for the exciting and technically advanced XC90 T8 Twin Engine. This gives customers who want a new level of driving pleasure with their XC90 an easily accessible and attractive performance increase,” said Niels Möller, Chief Operating Officer of Polestar.
One of the main features of the new optimization is the gear hold function that holds the selected gear during cornering at high lateral g-forces. This prevents unwanted gearshifts mid-corner that can unsettle the balance of the car, providing the driver with improved response and control during active driving.
Reigning four-time Scandinavian Touring Car Championship (STCC) champion and Polestar Cyan Racing driver Thed Björk has been part of the optimization development.
”It is amazing for me as a racing and development driver to be able to work with the same kind of technology and philosophy for the XC90 as with my S60 race car. While an SUV like the XC90 might be far from what we usually work with, the core of the optimization is the very same thing. It is about creating driving pleasure and usable performance, something I definitely think we have achieved,” said Thed Björk, who drives a Volvo S60 Polestar TC1 with Drive-E technology in the 2016 FIA World Touring Car Championship.
The Volvo XC90 T8 Twin Engine is available for the new generation Polestar Performance Optimization from today**.
All changes as part of the Polestar Performance Optimization are made with certified emissions, fuel consumption, service intervals and Volvo warranties unchanged.
* 334 hp + 87 hp and 440 + 240 Nm combined 421 hp and 680 Nm
** The US release is scheduled for October 2016
Volvo Cars goes from strength to strength as first V90 rolls off production line
Volvo Cars, the premium car maker, started production of the new V90 premium estate at its manufacturing plant in Torslanda, Sweden this week.
The first customer-bound V90 rolled off the production line only weeks after the first S90 premium sedan was built. This means all new models in the top-of-the-line 90 series, based on Volvo’s in-house developed modular vehicle architecture SPA, are now being produced in Sweden.
The SPA-related investments in Sweden have had positive effects on employment at the company. Volvo has almost doubled its staff numbers at the Torslanda plant in the last two years, to a current total of around 6,300 employees. The company has also hired approximately one thousand engineers over that period, and continues to recruit in its R&D department.
Furthermore, so-called multiplier effects have created numerous new jobs at suppliers to the company and other businesses in the region, providing a boost to the automotive manufacturing cluster in Gothenburg and the wider economy in Western Sweden.
“Taking the new V90 into production is an important milestone for Volvo,” said Håkan Samuelsson, president and chief executive. “We have invested heavily in preparing the Torslanda plant for building SPA vehicles and it is encouraging to see the positive response to the new 90 cars. We are going from strength to strength, as our transformation plan continues to bear fruit.”
The three new 90 series cars are part of a USD 11 billion transformation program launched by Volvo in 2010. Over the next three years, Volvo will revamp its entire car range. The introduction of the new cars have resulted in significant sales and profitability growth at Volvo.
Helped by the new XC90, Volvo Cars in 2015 sold over 500,000 cars for the first time in the company’s 89-year history. Annual operating profit trebled to SEK 6.6bn, with a profit margin of 4 per cent.
For 2016, Volvo expects another record year in terms of sales, as the new S90 and V90 arrive in dealerships around the globe and XC90 has its first full year of production. In the first five months of 2016, Volvo Cars posted a 10.4 per cent increase in global sales, with growth in all major regions.
Full-year revenue and operating income are also expected to improve further.
“While the new XC90, S90 and V90 have helped us rejuvenate the brand, Volvo’s transformation is far from complete,” said Mr Samuelsson. “Three years from now, the XC90 will be the oldest car on the showroom floor. In other words: the new 90 series are only the start of the new Volvo.”
Last month, Volvo officially launched its global small car strategy by revealing two concept cars based on its new Compact Modular Architecture (CMA). Specially created for smaller cars, CMA will underpin the next generation of Volvo’s 40 series cars. The first new car on CMA is expected to be launched in 2017. The next-generation cars in Volvo’s 60 series will be built on SPA.